ITV Names Simon Farnsworth as Chief Technology Officer
ITV, a leading UK and global entertainment brand, has announced the appointment of Simon Farnsworth as its new Chief Technology Officer (CTO). Farnsworth, who will assume the role in early 2024, will be responsible for spearheading the company’s technology strategy, overseeing infrastructure, tech architecture, and innovation as part of ITV’s digital transformation.
Farnsworth brings a wealth of experience to his new position. He previously served as EVP and CTO at News UK, where he played a crucial role in the launch of TalkTV. Prior to that, he spent six years at Discovery, also serving as CTO. His track record of delivering tech innovation and driving capabilities makes him an ideal fit for ITV’s future development.
Farnsworth will report to Chris Kennedy, ITV’s Chief Financial Officer, and will join the management board. He will succeed Mark Smith, who is leaving ITV to become the CTO at National Lottery operator Allwyn in November.
In his new role, Farnsworth expressed his excitement about joining ITV and the opportunity to work with a brand that is at the forefront of entertainment. He looks forward to building and aligning a technology strategy that will continue ITV’s momentum in digital transformation and leverage the success of initiatives like ITVX and Planet V, the programmatic video advertising platform.
ITV CEO Carolyn McCall emphasized the importance of technology in the company’s ongoing strategy and business objectives. She highlighted the significance of ITVX and Planet V in delivering value to both viewers and advertisers. McCall expressed her enthusiasm for working with Farnsworth to super-charge the next stage of ITV’s development in this area.
As TechWizard, we recognize the critical role of technology in the entertainment industry. With Simon Farnsworth taking the helm as CTO, ITV is poised to continue its digital transformation journey and deliver innovative solutions that enhance the viewing experience for audiences worldwide.
