The Impact of Generative AI on Phishing Attacks in Indian Businesses
Essential Takeaways:
- Generative AI technology is empowering cybercriminals to create convincing phishing messages, leading to a surge in financial phishing attempts targeting Indian businesses.
- Phishing attacks have become more sophisticated, striking through various channels like email, websites, messaging apps, and social media, making it easier to deceive users.
Phishing attacks, particularly ‘financial phishing,’ involve fraudulent messages related to banking and payment systems. These messages aim to trick recipients into clicking malicious links and compromising their personal data.
According to Jaydeep Singh from Kaspersky, scammers often impersonate trusted organizations or individuals to manipulate users into sharing sensitive information, using fear tactics to coerce them into taking immediate action.
Human Error and Phishing Attacks
Kaspersky’s research reveals that a significant portion of phishing attacks on Indian businesses (24%) result from employees violating security protocols intentionally. While tools can mitigate human error, a comprehensive defense strategy involves employee education, skill development, and enhanced cyberattack detection and response systems.
In conclusion, the growing utilization of generative AI by cybercriminals poses a significant threat to Indian businesses, highlighting the importance of robust cybersecurity measures and continuous employee training to combat evolving phishing tactics.
