News: YouTube to roll out short-form video service in U.S. to take on TikTok.
(Reuters) – Alphabet Inc’s YouTube is rolling out a short-form video streaming service on its US platform to better compete with rival TikTok in the hugely popular category.
The Shorts service allows users to record mobile friendly vertical videos that can be spiced up with special effects and soundtracks from a music library.
“Starting today and over the next few weeks, we will gradually roll out our shorts beta to the US,” YouTube said in a blog post on Thursday, adding that newer features of the service, such as the ability to add text at specific points, would be added Videos.
YouTube rolled out the feature in India last September after TikTok was banned in one of its largest markets. According to YouTube, Shorts currently has more than 6.5 billion daily views worldwide.
Reporting by Eva Mathews in Bengaluru; Adaptation by Anil D’Silva
Original Source © Reuters