Xbox confirms the TGS live stream, saying that “a local celebration” is expected

Xbox confirms the TGS live stream, saying that "a local celebration" is expected

Points Highlighted:

  • “Similar to last year, this will be a show curated for our players in Japan and across Asia,” Xbox’s head of Asia, Jeremy Hinton wrote.

  • The live stream – which was previously listed by TGS’s organiser – will take place on Thursday, September 30 at 6pm JST.

“Expect a celebration with our Asia community and locally relevant updates, though no new global debuts should be expected. Tune in to see the latest regionally relevant updates on previously announced games coming later this year.”

It’s the second year Xbox has held a TGS event. Last year it announced Flight Simulator content related to Japan and discussed Series X|S plans in the country.

Tokyo Game Show takes place from September 30 to October 3 and will include more than 40 presentations.

The presentation will be the latest part of Xbox’s attempt to make an impact in Japan, something it’s struggled to do ever since the original Xbox launched 20 years ago.

Last year Xbox head Phil Spencer said the platform’s market position in Japan “isn’t acceptable” and pledged to do “a much better job” with the Series X launch in the region.

Microsoft has also been courting Japanese indie developers in the continued hope of helping the Xbox find a foothold in the Japanese market.

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