Twitter user tamelucas first spotted the new Xbox web store yesterday, and it only appears to be live in Canada. It’s very different from the usual Microsoft Store listing and has a design that’s similar to the rest of the Xbox UI. You can also use the web store to quickly install games to an Xbox console you own or buy the game as a gift for a friend.
Microsoft is starting to roll out a new Xbox web store that integrates Xbox Cloud Gaming (xCloud), wish lists, and more. The new Xbox web store includes buttons to add games to wish lists, quick access to redeem codes, and full Xbox Cloud Gaming integration. If you’re an Xbox Game Pass Ultimate member, you can simply click play on a supported game, and it will instantly stream from the web.
If you’re interested in trying the new Xbox web store, check out this listing for Halo Wars: Definitive Edition, which also supports Xbox Cloud Gaming. Microsoft hasn’t officially announced this new Xbox web store, but given it’s already appearing in Canada, we’d expect to see it roll out generally to other regions very soon.