Which smartwatch is better for you: Apple Watch 7 or Fitbit Sense?

Which smartwatch is better for you: Apple Watch 7 or Fitbit Sense?

Tech Highlights:

  • The Apple Watch 7 starts at a daunting $399 for the 41mm GPS-only model. Upgrading to the larger 45mm model takes it to $429, and adding cellular connectivity to either is an extra $100. Those prices are for the aluminum model with one of the standard watch bands; upgrading bands or moving to the stainless steel Apple Watch can take it as high as $799. The Fitbit Sense only comes in one configuration for $299 with three different color options. The one-size-fits-all solution makes it simpler as long as you are ok with the size, and it includes two bands to accommodate different wrist sizes. The Fitbit Sense has a clear advantage and is also more frequently discounted than Apple Watch 7. The value proposition is a little harder to measure as you can certainly do more with the Apple Watch, as we’ll cover later, but the Fitbit Sense is the winner here for most users.

  • The Fitbit Sense is one of the most compelling challengers we’ve seen in years, and the latest Apple Watch 7 doesn’t disappoint. Apple Watch is the biggest name in wearables for a reason, and the latest Apple Watch 7 doesn’t disappoint. However, it’s not the right solution for everyone, and the Fitbit Sense is one of the most compelling challengers we’ve seen in years. Apple Watch 7 had a few noteworthy design updates, but its features remained largely unchanged. Fitbit Sense, which offers a similar combination of health and fitness tracking sensors at a more reasonable price point, may be able to capitalise on this. This year, we gave the Fitbit Sense and the Apple Watch 7 4.5 stars and an Editor’s Choice award; both are fantastic smartwatches, but this guide will help you figure out not only which one is best, but which one is best for you.

The rumored major redesign of the Apple Watch 7 didn’t happen, but the move to a slightly larger display is significant. Apple accentuates that change with more rounded edges creating a seamless blending of screen and watch. The size of the watch also increased subtly to accommodate the larger display. It’s a small change but far from imperceptible and yields what I imagine to be the final form of this particular design. Things are otherwise the same with the digital crown for navigation and a single button on the watch’s right side to assist with navigation. The band mechanism also remains the same, so you can still use your old Apple Watch bands and swap them easily.

The Fitbit Sense reflects an evolution of the rounded square design that the Fitbit Versa introduced in 2018. It inevitably draws comparisons to the Apple Watch, which is a compliment as it matches the fit and finish of Apple’s popular wearable but with enough unique details to stand out on its own. The Soft Gold model has a highly reflective gold band framing the display. This gives way to a matte gold finish on the bottom of the watch. A thin gold antenna strip divides the two for improved connectivity that the stainless steel body of the watch might otherwise obstruct. It’s a more subtle effect if you opt for the Silver or Graphite model.

The Apple Watch 7 aluminum case is available in five colors: Midnight, Starlight, Green, Blue and (Product) Red. While the last three are self-explanatory, Midnight is a blue-ish black and Starlight is a creamy silver shade. The Stainless Steel models drop to four colors: Silver, Gold, Graphite and Space Black. Durability improved again for Apple Watch 7. It still offers a swim-proof rating of up to 50 meters but adds IP6X dust resistance. Apple claims the front crystal is stronger and more crack-resistant. I still wince anytime the Apple Watch comes in contact with anything, but I have yet to see a mark on it.

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