Just weeks after announcing that Kobe Bryant’s estate had parted ways with Nike, the late NBA star’s widow Vanessa Bryant announced the launch of her Mambacita clothing line on Friday, CNBC reports.
Bryant said on her Instagram account that she will post the collection on May 1st (US time), the 15th birthday of Gianna or “Gigi”, Kobe and Vanessa’s daughter, who died with Kobe on January 26th. 2020 helicopter crash.
Bryant said 100 percent of the proceeds will go to the Mamba and Mambacita Sports Foundation, the nonprofit created in memory of Kobe and Gigi to help underserved youth in sports. It’s unclear if this is the start of a bigger launch, but Bryant said unisex and kid sizes will be available. The website on which the collection was offered was down on Friday afternoon and said “internal error”.
According to Josh Gerben, a trademark attorney and founder of Gerben Intellectual Property, the Kobe Bryant property has filed more than a dozen trademark applications since May 2020. “Last year, Vanessa Bryant filed trademark filings on behalf of Kobe through a corporate entity indicating a desire to build a brand around the legacy of Kobe and Gianna,” he said.
Gerben said that three trademarks are used in the pictures she posted, which include the word Mambacita, the M logo and the 2-heart logo. “Because of the trademark filing activity … I would also expect more products to come out soon,” he said.
Vanessa Bryant and Nike were at odds, according to sources. She was dissatisfied with the unavailability of its products, a strategy shoe companies often use to drive demand. On April 20, Bryant told fans that despite leaving Nike, she would hope that Kobe’s fans can wear his products for years to come.