To support the growth of DTC, Revolution Beauty releases new mobile applications on the Poq platform

To support the growth of DTC, Revolution Beauty releases new mobile applications on the Poq platform

Tech Highlights:

  • As well as convenient commerce journeys, the native apps will offer an engaging experience to Revolution Beauty’s global community, including personalised recommendations, a loyalty program powered by Yotpo and the ability to communicate 1:1 with their members. Revolution Beauty’s Sally Minto commented: “Our long term strategy is to be a challenger to the legacy players in the beauty space. App is a natural channel for us to connect with the community that loves our brand and offer them a Revolution experience that they can’t get in a retailer.”

  • The UK-based inventor of mass beauty products with many brands and product categories has increased its digital footprint with native apps, continuing to compete in the health and beauty industries. Using its MACH Alliance-certified, headless Salesforce Native App Platform, poq today announced that Revolution Beauty had launched native Android and iOS apps. Since its establishment in the UK in 2014, Revolution Beauty Group has grown quickly, selling primarily through independent merchants. However, it is currently trying to increase its reach by offering direct client connection through mobile apps.

Sally continued, “Partnering with poq was an obvious choice for us. As a Salesforce Commerce Cloud user, their AppExchange app integrated with our tech stack seamlessly. That coupled with their experience has ensured we received a fast launch to market and an exciting app proposition for our customers.” Jay Johnston, Chief Executive Officer, poq said: “We are delighted to add Revolution Beauty to our growing roster of poq platform users in the cosmetic and skincare industry. They are a brand that is loved by their customers and continue to grow at a rapid rate globally. We look forward to supporting them through their expansion journey with our highly scalable and extensible app platform.”

Poq is a MACH-certified Software-as-a-Service (SaaS) company that empowers retailers to create highly effective and fully-customized mobile native apps to provide a superior shopping and engagement experience. With poq retailers build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq clients include global brands and retailers, such as Studio Retail, Cotton On, Ardene, SNIPES, francesca’s, SurfStitch, Hotel Chocolat, and more. To learn more, please visit

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