News Summary:
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Pu says this price increase will be justified by the major upgrades we will see this year, including the periscope lens on the iPhone 15 Pro Max and that both Pro models could have titanium frames, buttons hard sale. more RAM, as well as plans to switch to the new A17 Bionic chipset.
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iPhones are notoriously expensive, but at least for US buyers, one thing Apple isn’t good at is raising prices, with the starting prices of top models remaining the same since the iPhone’s launch. This record may be broken this year as the iPhone 15 Pro and iPhone 15 Pro Max may cost more than their predecessors.
So while price increases are never exciting, it could be a big upgrade year for the Pro and Pro Max models, so you can at least feel like you’re getting your money’s worth.
This isn’t the first time we’ve heard of a price increase either, with one source claiming that the iPhone 15 Ultra – possibly what the iPhone 15 Pro Max will launch – will cost at least $1,199. up from the starting price of the iPhone 14 Pro Max.
Pu doesn’t say exactly how much the price could go up, but it’s a credible claim since it comes from a trusted source. Moreover, with inflation rising, sooner or later Apple will be forced to raise prices.
Of course, in many other regions, such as the UK, price increases are normal business, as Apple doesn’t seem to be as protective of prices in other regions as it is in its home country, the US. .
Pu did not say whether the prices of the iPhone 15 and iPhone 15 Plus will increase, but we think that is less likely.
The iPhone 14 is hardly an upgrade from the iPhone 13, and leaks suggest that Apple will continue that trajectory with the iPhone 15 and iPhone 15 Plus, while widening the gap between them and the Pro models. The iPhone 15 and iPhone 15 Plus may finally get rid of the notch, but otherwise upgrades could be scarce and those phones could be stuck with the same chipset as the iPhone 14 Pro, instead of getting the same chipset as the iPhone 14 Pro. get any brand new one. As a result, Apple may have a hard time justifying the price increase for them.
In fact, one leak even suggested that the iPhone 15 Plus could be cheaper than its predecessor because the iPhone 14 Plus didn’t sell as well as the company had hoped.