“The meta-verse is real and Wall Street is looking for winners,” Wedbush analyst Dan Ives said in a note.
But Meta is far from the only player. In fact, half a dozen other companies are already building the hardware and software that will be the next generation of virtual interaction – something Wall Street sees as a $ 1 trillion market. The companies include Google, Microsoft, Apple, Valve and others that build products for work and communication. Smaller startups are likely to join them as investors flock to the market.
These are some of the companies whose products Facebook will have to contend with when seeking to make its mark on the metal landscape.
Google Cardboard is possibly the most successful VR project in history. In 2014, what was then the world’s largest tech company asked millions of people to fasten their smartphones to their faces with a piece of cardboard. Google says it has sent “tens of millions” of foldable headsets, and Google Cardboard apps have been downloaded over 160 million times. It was not the highest resolution or high-tech experience, but the strategy helped introduce millions of students and aspiring developers to virtual reality.
Microsoft announced Hololens mixed reality glasses in 2015. Instead of flooding the consumer market with marketing hype, Microsoft quietly launched Hololens a year later as an industrial production tool targeting a select group of corporate companies. The $ 3,000 commercial suite came with a professional version of Windows, with additional security features and software to help with application development. The second iteration debuted in 2019 and was slightly more expensive, but had a better set of cameras and lens fittings that enabled more precise operation and offered a wider range of software features, including industrial applications.
If you believe the rumors, Apple has been on the verge of releasing AR glasses for years. iPhone maker released ARKit, the developer framework for creating augmented reality applications for Apple devices, with iOS 11 in 2017. According to technology website The Information, Apple held a 1,000-person meeting in 2019 to discuss AR on the iPhone and two potential future products. N421 smart glasses and N301 VR headset. Analysts are now speculating that Apple is preparing to release AR products in 2022 and beyond. Valve
Valve’s Index Headset is without a doubt the most robust virtual reality product for consumers on the market. The high-resolution screen is smooth, and the controllers offer unsurpassed control inside virtual reality and gaming environments. The index is also integrated with Value’s Steam video game marketplace, which means the device is already stacked with compatible content. Magic jump
Although the idea of virtual reality was partly inspired by science fiction novels, Big Tech’s modern vision of an AR and VR future is directly inspired by Magic Leap. The company was founded in 2010 and raised over $ 500 million in 2014 from companies like Google and chip maker Qualcomm. In 2015, the company released an amazing video that pretended to demonstrate the technology of the product. But skeptics questioned the technology, and the final product was panned.