June 2022. Apple celebrated its WWDC 2022 in which, in addition to presenting iOS 16 and the rest of the operating systems, the Californian company introduced a new generation of its flagship laptop: the MacBook Air M2. This new terminal brought a surprise in the form of a price increase.
The focus of the week has been the unveiling of the new iPhone. Forgiven its specifications, prices have also been in the headlines, particularly in Spain. And the price of these devices remains the same in the US while increasing in Europe. This situation has a reason for being, which we will attempt to examine in this essay. Even while it may be justified, it nevertheless generates news, and to many people’s dismay, it offers an awful picture of the world in 2023. on Android as well. in particular for Android.
Of the 1,129 euros that the MacBook Air M1 cost in 2020, this new generation went on to cost 1,519 euros in its basic configuration. A increase of almost 400 euros that, although it could justify the change of processor and design, it did not fit with what was seen in the United States, Apple’s home country and where the same price was maintained as the starting M1.Although if there is a bloody fact in all this, it is what happened with the existing MacBook Air M1. Without changing anything at all, it started to cost 1,219 euros. A rise of almost 90 euros overnightliterally, and that Apple did not apply in its native country either.
Said goodbye to iPhone 11, iPhone 12 mini, iPhone 13 Pro and iPhone 13 Pro Max. In the catalog they maintain the iPhone SE 2022, iPhone 12, iPhone 13 and iPhone 13 mini (in addition to the new generation). Instead of making its traditional reduction of 90-100 euros in those terminals from previous years, they remain at the same price that they had before the iPhone 14 arrived.The cheapest iPhone has gone from costing 529 to 559. The most expensive (base) from 1,259 to 1,489 euros.Counting on the aforementioned new generation, in Spain the starting prices of the iPhone in Apple are as follows:
The most common thing in any manufacturer, and in Apple in particular, is that they take advantage of the launch of new smartphones to lower the price of the previous generation and even discontinue it. And although in the case of the MacBook Air we did not have high hopes for it, we had to wait. And indeed, Apple changed its pricing policy again and, once again, only on European soil.