Counterpoint’s Senior Analyst Sujeong Lim points out that Apple’s nice integration of health features and related features are helping it see a steady rise in terms of market share. The analyst adds that the US is again the key market for Apple Watch users, contributing to over half of its user base.
As per Counterpoint, the Apple Watch Series 6 was the best-selling smartwatch model globally in the Q2 quarter.
The Apple Watch SE and Series 3 are also among the top five selling smartwatches globally.
The Indian market saw a surge in smartwatch demand riding high of Chinese as well as Indian brands, as per Counterpoint.
Apple Watch’s active user base has crossed 100 million users globally, as per the latest report by market research firm Counterpoint. The Cupertino-based giant maintained its top position in Q2 2021 in terms of shipments, says the firm. However, Apple is said to have seen some decline in market share compared to the same period last year due to competition from cheaper smartwatch models.
The report says that the Apple Watch Series 6 was the top-selling smartwatch globally in Q2, 2021. Among the top five-selling smartwatches were also the Apple Watch SE and Apple Watch Series 3.
As per the latest data, Apple has a 28 per cent market share and leads by a vast market share against other rivals like Huawei, Samsung, Garmin, and others.
Analyst Sujeong Lim said, “The smartwatch attach-rates for smartphones have been steadily rising. Apple’s ecosystem is seeing a greater attach rate as the brand continues to bake in attractive designs, health features and related services around it. Apple Watch’s user base crossed the 100-million mark for the first time during the quarter ended June, capturing the lion’s share of the smartwatch user base globally.”
While Counterpoint may have come with its set of data, but an analyst earlier this year claimed that Apple Watch was being worn by over 100 million people globally. Furthermore, the analyst in a research published in February this year explained the trajectory of Apple Watch since 2015.