Tech Maestro Usher to Set the Stage Ablaze at 2024 Super Bowl Halftime Show

Usher to Perform at 2024 Super Bowl Halftime Show

Grammy-winning superstar Usher is set to headline the 2024 Apple Music Super Bowl LVIII halftime show, according to an announcement made by the NFL, Roc Nation, and Apple Music. The highly anticipated event will take place on February 11, 2024, at Allegiant Stadium in Paradise, Nevada, just outside of Las Vegas, and will be broadcast live on CBS.

In a statement, Usher expressed his excitement, stating, “It’s an honor of a lifetime to finally check a Super Bowl performance off my bucket list. I can’t wait to bring the world a show unlike anything else they’ve seen from me before. Thank you to the fans and everyone who made this opportunity happen. I’ll see you real soon.”

This will be Usher’s second Super Bowl appearance, with his first being in 2011 when he performed alongside the Black Eyed Peas. Currently completing his My Way The Las Vegas Residency, Usher has received rave reviews for his strong dance performances and collection of hit songs.

With eight Grammy Awards and 80 million albums sold worldwide, Usher has made a significant impact on the music scene since his debut as a teen singer in 1994. He has achieved nine No. 1 hits on the Billboard Hot 100, including “Nice & Slow,” “Yeah!,” and “U Remind Me.” Several of his albums, such as 2004’s Confessions, are considered R&B and pop classics.

Producer Jay-Z and his company Roc Nation will be returning for the fifth year to produce the halftime show. Jay-Z previously won an Emmy for the 2022 halftime performance, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar. This year’s halftime show, starring Rihanna, is nominated for five Emmys.

The 2024 Super Bowl will be the first time the game is held in the Vegas area and will take place a week after the Grammy Awards in Los Angeles. Seth Dudowsky, NFL’s head of music, expressed excitement about Usher headlining the halftime show, stating, “Usher is an icon whose music has left an indelible mark on the cultural landscape throughout his career. We look forward to working with Usher, Roc Nation, and Apple Music to bring fans another halftime show for the history books.”

Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats, added, “We are so proud of what we were able to accomplish together with the NFL and Roc Nation last year, and now with the insanely talented Usher set to take the stage, we’re looking forward to another incredible halftime show from one of the world’s all-time greatest performers.”

The Apple Music Super Bowl LVIII Halftime Show telecast will be produced by DPS, with Roc Nation and Jesse Collins serving as executive producers and Hamilton serving as the director.