In the days since the series premiered, reports in South Korea have suggested a man who owns that number has been receiving thousands of calls from random viewers.
It becomes his entry point into the cruel game at the centre of the series, which is set to become the biggest title in Netflix’s history. People in pink jumpsuits walk through a colourful labyrinth of staircases Netflix says Squid Game is on track to become the streaming service’s most watched program ever. A close-up shot of the card clearly shows an eight-digit number beginning with eight.
“It has come to the point where people are reaching out day and night due to their curiosity,” the man, who was not named, was quoted as saying by the website Money Today.
Last week, as the reports first emerged, Britain’s communications regulator drew attention to the issue, saying it would not happen there because special numbers were set aside for productions to use. The nine-episode first series of Squid Game, a dystopian thriller from Korean writer-director Hwang Dong-hyuk, quickly hit number one on Netflix in 90 countries, including Australia, following its release last month.
On Tuesday, a spokesperson for Netflix told the ABC that: “Together with the production company, we are working to resolve this matter, including editing scenes with phone numbers where necessary.”
“It’s only been out for nine days, and it’s a very good chance it’s going to be our biggest show ever,” Netflix co-CEO Ted Sarandos said last week.