We’re excited to announce the renaming of our business after decades of innovation and leadership in the mobile industry. We believe this name change will help us usher in a new era in mobile innovations where we can create even more exciting possibilities for Galaxy users.
Samsung said that it is renaming Samsung Mobile. Communications, its phone and tablet subsidiary, just days after announcing that it will be folded into a broader consumer electronics department. Samsung’s phone-making division will now be known as Samsung MX, which stands for Mobile Experience. The change takes effect immediately, on December 10, and all official communications from the company will now use the new name. According to the press release, the renaming to Samsung MX was necessary to underscore the company’s new mobile business strategy, which includes a greater focus on the user experience, services, and creating a complete ecosystem that extends beyond its generally fantastic phone hardware. According to TM Roh, the MX Business’s new President and Chief Executive Officer.
In the meantime, Samsung also announced that it will be back to the Consumer Electronics Show 2022 expo in Las Vegas in full force, with a keynote scheduled for January 4, at 18:30 Pacific Time. The keynote will be presenting new products and services, and the Galaxy S21 FE is expected to be one of the announcements. Samsung is set to introduce its multifaceted efforts to contribute to making life on Earth more sustainable, and emphasize the need for everyone to participate in reducing climate change wherever they may be. The company will also be introducing its latest innovative technologies to help users enjoy even more enriched lifestyles based on optimized, customized service for each and every person, along with enhanced experiences of being connected to one another.