RadioShack was revived as a Bitcoin company

RadioShack was revived as a Bitcoin company

Tech Highlights:

  • There appears to be a profit model here for the new RadioShack, but the entire plan and mission statement — “we are going to lead the way for blockchain technology to reach mainstream adoption by other large brands” — makes about as much sense as a new 3.5mm headphone jack splitter that doesn’t end in USB-C.

  • Two years after being acquired for scrap by investors Tai Lopez and Alex Mehr of Retail Ecommerce Ventures Review, the 100-year-old RadioShack brand has reappeared as a whole new corporation focused on shepherding normal people into the crypto arena (REV). It will do this by facilitating customers in swapping their present cryptocurrency for DeFi, a new coin.

RadioShack, to its credit, describes how it aims to make this all work in many documents and painstaking detail, and how its DeFi currency and relationship with Atlas USV is somehow better and more stable than other crypto exchanges.

Whatever RadioShack does, it will do so in collaboration with Atlas USV, a startup that provides a “universal, decentralized, and widely available DeFi foundation layer” on which to build projects. But why Atlas as a partner? You may recall that Retail Ecommerce Ventures, which is led by Tai Lopez and Alex Mehr, purchased the RadioShack brand in 2020.

In truth, it appears that RadioShack is going to establish its Radio token, with a focus on swaps, which is essentially a service that allows users to exchange cryptocurrencies and tokens. This is referred to as “low-hanging fruit” on the RadioShack website, owing to the “amazing quantities of profit” attainable from trading fees.

“The RadioShack brands have resonated with consumers for nearly 100 years, and we are confident RadioShack’s relaunch as a cutting-edge eCommerce company will amplify the awareness of this iconic brand internationally,” Retail Ecommerce Venture CEO Alex Mehr said. Lopez and Mehr are also the brains behind Atlas, which means they have complete control over the operation.

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