Roku announced today that its library of Quibi content, which it purchased earlier this year, is being renamed Roku Originals. The news comes as the streaming company prepares to launch the 75+ TV shows and movies that were bought when Quibi collapsed. All content, including 12 series that weren’t released on Quibi when it was active, will be released on The Roku Channel this year. Roku’s Swoku Patel said she was “excited to introduce this award-winning and diverse portfolio of entertainment,” which includes a range of high-profile talent.
Quibi, which launched in early 2020, is a streaming service for viewing on the go. Those “quick bites” of content, funded with $ 1.75 billion and led by Jeffrey Katzenberg and Meg Whitman, were quickly reversed. Either because of the weak operational premise or because the pandemic suddenly shortened the commute time for many people that Quibi had to fill. Six months after launch, the platform closed its doors and the huge catalog of materials it had funded went up for sale.