News: NFL reaches long-term media deals with Amazon, Disney and others.
(Reuters) – The National Football League (NFL) announced Thursday that it has signed long-term media deals with Amazon.com Inc and major broadcast and cable companies that run until 2033.
Amazon.com becomes the exclusive partner for the league’s Thursday Night Football games. The NFL also signed deals with the ESPN and ABC networks of Walt Disney Co, ViacomCBS Inc, Fox Corp, and Comcast Corp.
Together, these deals could be worth over $ 100 billion, CNBC reported Thursday, citing unnamed sources.
The new round of contracts marks the first time a streaming service has offered an exclusive game package, for which Amazon pays around $ 1 billion a year, according to CNBC.
The other networks pay $ 2 billion or more a year for their packages, CNBC reported.
“These new media deals will give our fans even better access to the games they love,” said NFL commissioner Roger Goodell in a statement, adding that “the agreements bring the league to an unprecedented era of stability.”
Sport continues to be one of the biggest attractions for live broadcasting, even as US audiences cut their pay-TV subscriptions and switch to streaming services.
Last year, the number of viewers for NFL games in regular time averaged 15.4 million viewers, according to Nielsen, a decrease of about 7%.
Reporting by Amruta Khandekar in Bengaluru and Kenneth Li in New York; Adaptation by Sriraj Kalluvila and Matthew Lewis
Original Source © Reuters