NextGen TV is expanding into the Android TV market with the help of the iWedia Fast Track program

News Summary:

  • According to Anne Schelle, general director of Pearl TV, a group of TV broadcasters leading the transition to NextGen TV/ATSC 3.0, “Android TV is one of the most adaptable operating systems in existence, running smart televisions and streaming boxes for nearly a decade.” This platform enables Android TV makers to easily onboard and expedite the release of attractive NextGen TV consumer features with cutting-edge SoC technology powered by iWedia thanks to a devoted, tech-savvy, and content-loving customer base. We’re thrilled to collaborate with iWedia and bring the low-cost televisions that consumers want to market.

  • A fast-track programme created by Pearl TV and iWedia provides new interactive ATSC 3.0 A/344 features and speeds the deployment of NextTV by Android TV device manufacturers. The creation of a fast track programme by Pearl TV and iWedia should hasten and streamline the adoption of NextGen TV technologies by consumer electronics manufacturers creating smart TVs and related products for the Android TV market.

iWedia’s robust ATSC 3.0 software stack includes an advanced media player and browser that enriches the interactive features and capabilities developed by Pearl TV and the Pearl Network Consortium. Television system on chip (SoC) manufacturers in the Android TV domain will benefit from iWedia’s agnostic operating system and a streamlined process of enabling consumer features with Pearl’s pre-integrated SoC solutions, the companies said. The IoT and in-vehicle infotainment capabilities will also benefit vehicle manufacturers and broadcasters looking to adopt NextGen TV capabilities.

Pearl TV and iWedia’s platform will be pre-certified for compliance with the Consumer Technology Association’s (CTA) NextGen TV logo requirements, A3SA Security and the RUN3TV Application platform—ensuring that manufacturers are meeting the highest standards around authenticity and security. The companies noted that NextGen TV sets are already proliferating in the market and that currently there are approximately 110 models available at retail offered by Hisense, Sony, Samsung and LG, with prices starting at $599.

“NextGen TV has proven to be one of the fastest growing new technologies introduced to consumers and this partnership with Pearl TV opens up a seat at the table for Android TV manufacturers,” commented Hans-Juergen, CEO of iWedia. “We are proven pioneers in Android TV, recently surpassing six million operating system deployments, and we’re thrilled to partner with Pearl TV and help manufacturers who want to streamline and accelerate their introduction of products with this cutting-edge broadcast technology.”

NextGen TV broadcasts are also available in more than 50 markets and are expected to reach 60% of viewers in the U.S. by the end of 2022. Recent research by Magid has found growing interest in the technology: 85% of viewers without a NextGen TV are likely to purchase one in the next year. NextGen TV and the corresponding interactive web platform, RUN3TV, will have a prominent presence at the IBC Show, Sept. 9-12, in Amsterdam, the companies said.