Netflix will focus on mobile games

Netflix's entry into gaming will begin with mobile games that will be free

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  • Mobile games will be included as part of the Netflix subscription
    This is detail that was probably suspected to be the case by just about everyone. But since nothing had been confirmed there was no way to know how things would be handled. Netflix says that games will be included as part of the member subscription. At no additional charge to the user.

  • The details were shared by Netflix as part of its most recent letter to investors. Citing things like its interactive content such as Black Mirror: Bandersnatch, and the Stranger Things games as building blocks. Netflix says it views gaming as just another content category for it. And the expansion into games will start with mobile. Presumably because it will be an easier move for Netflix that allows it to dip a toe into the water to test things out.

Meaning you’ll pay the one monthly fee and get access to all of the content on Netflix for that one monthly fee. Keep in mind this could change down the road. Since Netflix is starting with mobile games, these might be a good fit for a one-size fits all subscription model. But cost might be different when it comes to PC and console games.

Netflix says it wants to essentially feel out how its users value games. And starting small with mobile seems to be its way of doing that.

When and if Netflix ever includes those, Netflix could adjust the pricing model. It could keep mobile games included at no additional charge, but then set up an additional cost for larger AAA titles from PC and console platforms.

What kinds of games will be included is unknown
Netflix doesn’t state what kinds of games subscribers can expect. Though, we would imagine that its offerings would span a diverse collection of genres just like its TV shows and films. Netflix also doesn’t state whether or not these games will be Netflix originals. Or if they’ll be widely available mobile titles or a mixture of both.

There’s a lot of room for multiple possibilities here.

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