It is rumored that Apple has recruited Meta’s head of public relations for augmented reality

It is rumored that Apple has recruited Meta's head of public relations for augmented reality

Tech Highlights:

  • Meta’s work with Oculus has dominated this industry for quite some time, and the reports of an Apple Headset, as well as Andrea’s appointment by the firm, might indicate anything.

  • Apple has recently been the subject of speculations that it is working on a new Augmented Reality headset. Andrea Schubert, the company’s head of public relations and public communication, has now been named to work on Apple’s wearable head gadget.

For the past six years, she has collaborated with Meta. From being the director of a public relations agency with Facebook and Oculus as clients to being the director of communication for Meta’s reality lab, I’ve done it all.

Even if the Silicon Valley giant confirms the head device, the upcoming device is going to face tough competition from Meta’s Oculus. Meta has recently shown the place it holds on the field. On the occasion of Black Friday and Cyber Monday of the ongoing year, this Oculus device became one of the most sold products. Not only this, but even at Apple’s App Store, it topped the list in the United States, while becoming the top application on Android’s Play Store, meaning that the device was bought by a great number of people as a Christmas present.

The Headset by Apple is yet to be confirmed by the company, but still, there are various rumors according to which the AR Headset will be linked to an iOS or MacOS device, while another rumor says that the headset will be independent, featuring an 8K display in both glasses and could be worth up to three thousand dollars. Mark Gurman also gave a rumor. the headset would be used for VR games and the project might be followed by an AR-only device as well.

The headset is expected to be introduced next year or by 2023. However, the company needs to disclose it soon to brief their audience on what the device is capable of and how to use it. And the recent appointment of Andrea could mean that the headset is already on its way.

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