Schubert has been Communications Director for Meta’s Reality labs and Comms Lead for Oculus with Meta since March 2016. She was previously the director of OutCast, a public relations firm that has Facebook and Oculus as customers.
Apple has apparently hired Meta’s AR public relations chief Andrea Schubert, as reports regarding an augmented reality headset continue to circulate. “As Apple nears its debut, Meta, with Oculus, has been the market leader in headsets, so such a hire makes sense,” Gurman wrote.
Numerous rumors have surfaced about Apple’s potential AR headset, some conflicting. One recent one speculated that the headset might depend on another device like an iPhone or a Mac computer. Another from The Information stated that it would be a standalone device with dual 8K displays that could cost up to $3,000. And a third rumor, this one from Gurman, indicated that it would play “high-quality VR games.” Gurman also stated that Apple may follow up the VR headset with AR-only glasses, but that would happen “years down the road.”
Most of the sources agree that the headset will launch in 2022 or 2023, however. If that’s the case, Apple will need to muster an impressive information campaign to educate the public on what it is and how it will work. The fact that the company has reportedly hired away the PR lead from Meta, the current leader in virtual and augmented reality, could confirm that the product is on track so far.