The iPhone SE was a “bright spot” for Apple in a quarter that would otherwise see a decline in revenue for all smartphone manufacturers, says a new report.
According to data from Counterpoint Research’s new sales estimates on Monday, smartphone sales volume in the United States fell 25% year-on-year in the second quarter of 2020. Apple iPhone sales in the United States fell 23% in the same period.
Among smartphone brands in the U.S., Apple and Samsung have managed to maintain their sales volume better than other manufacturers. For Apple, this is largely due to the success of the iPhone SE, Counterpoint survey data suggests.
“Apple volumes grew during the quarter and were mainly helped by iPhone SE volumes. The device was successful and performed above expectations in the postpaid and prepaid channels, ”said Jeff Field Hack, director of North American research at Counterpoint.
Several factors helped iPhone SE to increase Apple sales during the quarter, including the reopening of sales channels in the U.S. and subsequent promotional offers from stores like Walmart, Metro and Boost.
The device also appears to attract Android switches, as Counterpoint estimates that 26% of iPhone SE users have switched from an Android device. According to Fieldhack, this is faster than the normal speed of switching between Android and iOS.
Buyers who upgrade an older device also represent a significant proportion of iPhone SE buyers, as 30% of customers have upgraded an iPhone 6s or more.
Similarly, Counterpoint controls indicate that iPhone SE sales are unlikely to lead to cannibalization of the “iPhone 12” downline, as “iPhone SE buyers are more pragmatic about price, less concerned with 5G , and the smaller screen is not considered an obstacle. “
The research firm also notes that smartphone sales from May to June grew week after week, and sales in June 2020 were higher than in the same month last year. This suggests, according to Counterpoint, that the smartphone market is starting to recover from the effects of the corona virus.
Early Monday, data from Consumer Intelligence Research Partners indicated that the iPhone SE accounted for almost a fifth of all iPhone purchases in the first quarter in which it was available.