In US creative industry, big tech companies fight for online talent

In the US creative industry, big tech companies are competing for online talent

Katie Feeney, an 18-year-old from Olney, Maryland, was in her math class at Zoom in November when she learned that a week of posting skits and unpacking videos on Snapchat made her $ 229,000. Her total earnings of $ 1.4 million over the past seven months will be enough to pay her Penn State tuition for a business degree.

Julian Shaw, a Portland personal trainer, saved himself from $ 18,000 credit card debt during the pandemic by posting fitness videos “with a little sex appeal” on OnlyFans, a site that sex workers subscribe to posts and are paid directly by followers for posts.

FacebookLong lacking in monetization features, has announced a number of developer-focused features and pays video gamers as development goes on Facebook Play. Instagram boss Adam Mosseri said this week the app is “exploring” content subscriptions, which is a first for them Facebook- own app.

Even Twitter is racing to catch up by teasing “Super Follow,” a feature that allows users to pay popular Twitter Pay for exclusive content and announcement of paid tickets for the new live audio chat rooms. This month also saw the introduction of a way for the audience to make online payments to a user’s “Tip Jar”.

When Los Angeles-based photographer Nesrin Danan found out she could earn tips in May, she tweeted to her 27,000 followers, “I’ve tweeted 40,000 times for FREE since 2009. So if you ever get the slightest giggle at my nonsense, I expect at least $ 1. ” She said she made a few hundred dollars this month.

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