HP buys gaming accessory brand HyperX for $425 million

HP buys the gaming accessories brand HyperX for $ 425 million

HP has announced that it will acquire HyperX, a company that makes gaming peripherals, for $ 425 million. With the purchase, HP will set a significant foothold in the gaming accessories market.

Through this transaction, HP will acquire the HyperX brand from Kingston, the current owner. However, HP states in the announcement that “Kingston will keep the DRAM, Flash and SSD products for gamers and enthusiasts”.

HP has made strides in the past few years to enter the gaming peripherals space under the Omen brand, but hasn’t gained much traction when compared to competitors like Corsair, Logitech, and Razer.

HP announced The Verge that the Ngenuity companion app used for some HyperX accessories will be retained and will not be rolled out in the Omen Control Center software currently in use.

HyperX is one of the most famous brands in this market. The gaming accessories include the cloud headsets, which are some of the best-selling gaming headsets right now. In addition to gaming headsets, HyperX also offers a wide range of gaming accessories, from gaming keyboards to microphones. Recently, HyperX announced its first mechanical gaming keyboard at 60 percent.

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