Google announces new AI search capabilities as race with Microsoft intensifies

News Summary:

  • The company’s first feature is his Browse Screen, which lets you search the web for more information about the photos and videos on your screen. Using the video example, Google uses a friend’s text about a chair you might like.

  • Google Wednesday announced a number of new AI-powered features for its Search, Maps and Lens apps. The announcement comes a day after competitor Microsoft (MSFT) unveiled a new version of its Bing search engine with generative AI capabilities, posing a rare threat to Google’s search dominance.

He can activate Google Assistant on the phone by long pressing the power button on the Android device. Google’s lens pulls up information on where you can buy a chair online without leaving your messaging app.

You can also search for objects of different shapes. For example, if you want a different style of table, you can search the web for a circular version of the table by capturing it with Google Lens and typing “circular” in the text search box. The company is also adding features to Google Maps, including a new Immersive View option that Google demoed at its May 2022 I/O event. The immersive view shows how crowded the place is usually, and uses an AI technique called Neural Radiance fields (NeRF) to create his 3D rendering of the place, so you can see how it looks at certain times of the day. you can see if you can see it.

The company also announced the global rollout of multi-search functionality. For example, this option allows you to take a picture of a green chair and enter “blue” to find the same blue chair for sale online.

Suppose you visit the Empire State Building. The immersive view shows how busy Friday is at 10am and shows what it looks like on a rainy Wednesday night.

You can see how popular tourist attractions are usually crowded, where the entrances are, and whether it’s during the day or at night. Not sure what the bar looks like on a busy Friday night? So if you’re in a new city and prefer a more laid-back vibe, you can see which bars are more empty rather than just walking out after coming across a busy bar.

Then there’s Google Translate, which is getting new AI-powered features as well. The ability to recognize context when translating something into a different language is the most intriguing. In one example, Google shows how novel can be used in a variety of contexts.

The word can be translated in a variety of ways depending on how you use it. With Translate’s context capabilities, it should be able to tell whether you’re referring to something you’ve read or something original, and translate it accordingly. Google’s updates come as the company works to counter Microsoft’s attempt to steal market share from it through its new Bing search engine. The new Bing, powered by a more powerful version of OpenAI’s ChatGPT, brings generative conversational AI to Bing, ushering in an era of more personalized search for consumers.

It will take time to see if Microsoft’s efforts are sufficient to dethrone Google. And it’s clear that Google isn’t going to stand still while Microsoft’s Bing evolves. Google announced its own ChatGPT competitor, Bard, on Monday, stating that it will be added to its search products in the future. The race has begun.