Here it goes: After 12 amazing years I say goodbye to Apple. I’m headed to an absolute dream job & can’t wait to share more soon. A heartfelt thank you to my coworkers, as well as the incredibly talented devs that make the App Store & Arcade the success it is. It was an honor. ❤️ pic.twitter.com/KdSXBjcPgi According to Variety, Disney’s SVP of Next Generation Storytelling & Consumer Experiences, Mike White, was the one to hire Bozon. White’s current role also involves the development and coordination of Disney’s metaverse strategy.
After 12 years at Apple, Mark Bozon, one of the company’s top gaming executives, has gone to work for Disney. His new title will be senior creative leader for Disney’s cross-divisional Next Generation Storytelling projects, which incorporates the company’s “metaverse” plans. While Bozon announced his departure on May 20, he made no hint of his future plans. He thanked his Apple team and said that his new work is “an absolute dream job.” Bozon’s most recent position at Apple was as the games creative director for Apple Arcade, the company’s gaming subscription service.
According to Disney, because the term “metaverse” means different things to different people, the company under White’s lead has coalesced efforts under the Next Generation Storytelling banner and defined a strategy focused on creating “new canvases for storytelling and audience engagement” spanning digital, physical and virtual experiences.
In Bozon’s new role, he will be responsible for creating Disney’s strategy and executing its plans to enter the metaverse. Additionally, as VP of Next Generation Storytelling, he’ll build a diverse team across Disney’s gaming, film, TV, toys, and parks to create interconnected consumer experiences. Bozon and his team are also behind the innovation and “bold ideas” that will serve Next Generation Storytelling concepts. Bozon’s been in gaming for years; prior to Apple, he was the Nintendo editor for IGN and worked as a freelance game designer and producer. Apple has yet to announce Bozon’s successor.