For iOS users, Netflix is ​​introducing an external subscription button

For iOS users, Netflix is ​​introducing an external subscription button

Tech Highlights:

  • When you tap the subscribe button, a message says that “you’re about to leave the app and go to an external website.” The app also notes that the transaction will no longer be Apple’s responsibility and that all subscription management should be done under Netflix’s platform. Any accounts or purchases made outside of this app will be managed by the developer “Netflix.” Your App Store account, stored payment methods, and related features, such as subscription management and refund requests, will not be available. Apple is not responsible for the privacy or security of transactions made with this developer.

  • Apple started permitting “reader” apps earlier this year so that users may log in and pay for a subscription outside of the App Store via external links. Netflix is now introducing a feature in its iOS app that directs customers to its website to complete a new Netflix subscription. The Netflix app now utilises the new iOS API for reader apps, which directs users to an external website before completing a subscription, as observed by numerous users and confirmed by 9to5Mac. Although it’s unclear when exactly Netflix started making this option available to iPhone and iPad customers, according to reports, the distribution now appears to be global.

Tapping the Continue button takes you to the Netflix website where you can enter your personal data, choose a payment method, and subscribe to a Netflix plan. This, of course, allows Netflix not to pay the 30% commission for each subscription made within iOS apps, which is reduced to 15% for recurring subscriptions after one year. It’s worth noting that Apple considers reading apps to be those that offer digital content such as magazines, newspapers, books, audio, music, or video as the main functionality of the app.

Due to recent antitrust investigations, Apple has finally allowed some types of apps to offer alternative subscription methods outside of the App Store without having to pay a commission to the company. More recently, Apple has also been forced to allow App Store apps to provide third-party payment methods in some countries such as the Netherlands and South Korea.

Netflix had already ditched in-app subscriptions. Despite this update, Netflix had ditched in-app subscriptions long ago. Back in 2018, the company released an update to its iOS app that removed the option to let users subscribe to Netflix directly from its official iPhone and iPad app. Unsurprisingly, Apple tried to stop Netflix from redirecting iOS users to subscribe to a Netflix plan using Safari.

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.


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