For iOS users, Netflix has launched an external sign-up website

Netflix begins guiding users of the iPhone and iPad to an external login website

Tech Highlights:

  • Instead of using a web or mobile browser to use the app, users had to first sign up for the service on the Netflix website. This was done in accordance with Apple’s policies, which restricted developers from providing a link to an external sign-up page and made it impossible for apps to avoid an up to 30% fee on in-app sales. According to the study, the configuration confused new customers who could have thought they could register for Netflix using the app.

  • Netflix, a well-known video streaming service, has started referring iPhone and iPad customers to an external website so they may sign up for the service. The change was made only a few months after Apple began allowing “reader” apps like Netflix and Spotify, which give users access to digital material, to link out to account creation pages on their own websites, according to The Verge. In its iPhone and iPad apps, Netflix did not offer an external signup link or even let customers know where they could sign up until as recently as 2018.

Reports claim that an external link to the Netflix sign-up page is now visible to iPhone and iPad users within the Netflix app. When users click the link, a notice alerts them that they are “about to leave the app” and visit an outside website. Additionally, it states that Apple is not involved in any transactions made on the linked page.

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Tapping through the warning redirects users to an account sign-up page on Netflix’s website, where they can input payment information and choose a subscription plan. It is unclear when Netflix started introducing this new option, and the company didn’t immediately respond to The Verge’s request for comment.

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