Google will be aware of the matter and faces a large-scale EU antitrust investigation into its planned $ 2.1 billion offer to Fitbit maker Fitbit, unless it makes concessions to address competition issues. The deal allows Google, part of Alphabet, to compete with Apple and Samsung in the fitness tracker and smartwatch market, where other players are Huawei and Xiaomi.
Google can address competition concerns by making a binding promise to EU competition officials, in line with last year’s pledge not to use Fitbit’s health and wellness data for Google ads, people said. The European Commission, which will decide the deal on July 20, declined to comment.
The deadline for Google to offer concessions is July 13. Google said the deal, which has received a lot of criticism from privacy advocates and consumer groups, is about devices, not data.
“The space for wearables is very busy and we believe that the combination of the hardware efforts of Google and Fitbit will increase competition in the industry, which will benefit consumers and make the next generation of devices better and more accessible,” said a spokesperson. voice. “During this process, we were clear about our commitment to not using Fitbit health and wellness data in Google ads and our responsibility to give people the option and control with their data,” she said.