Starting in 2018, Apple has held at least two fall events every year to announce new products. Two years ago, it took the company three events to reveal everything, although having that many largely had to do with the disruptions caused by COVID. This year, we can assume they’ll once again go back to two events: one in mid-September and another held about a month later. The iPhone 14 series (two lower-end iPhone 14 models and two higher-end iPhone 14 Pro models; no iPhone 14 mini) will become the best iPhones of the year!
Apple has probably already finalised every new product it intends to introduce between September and the end of the year as it is nearing the end of August. When it will make those important announcements is most likely the only outstanding question. Apple TV+ continues to generate a lot of attention elsewhere. The streaming service not only received more Emmy nominations than ever, but it also keeps releasing fantastic new and classic material. Oh, and iMore received new improvements and a fresh appearance. Apple can concentrate on the most significant portion of its annual calendar now that the MacBook Air (2022) is out in stores. Apple is anticipated to introduce a number of new items starting shortly after Labor Day in the United States (September 5), which marks the start of the crucial holiday shopping season.
If I were to guess, Apple will hold the first event on Tuesday, September 13, while the second event will likely take place sometime during the week of October 16 or 23. It’s hard to believe, but Apple TV+ won’t turn three until November. Since then, the service has been adding fresh content almost weekly. Hollywood also recognizes it. In 2021, the already iconic Ted Lasso received the Emmy for Outstanding Comedy Series. This year, the service received 52 nominations across 13 titles, including most of the biggies, including Outstanding Drama Series, Outstanding Comedy Series, Outstanding Hosted Nonfiction Series or Special, Lead Actress in a Drama Series, Lead Actor in a Drama Series, and Lead Actor in a Comedy Series. While many of us are patiently waiting for new series seasons like Severance and Ted Lasso, there are upcoming titles that have caught my eye, including:
Five Days at Memorial: Another limited series based on a true story, this one stars Vera Farmiga, Cornelius Smith Jr., and Cherry Jones and deals with the aftermath of Hurricane Katrina in 2005. Launching on August 12 with the first three episodes, Five Days at Memorial picks up a new episode each Friday through September 16. As you can see from the trailer, this should be a powerful series. Surfside Girls: Based on the IDW graphic novel by Kim Dwinell, this live-action series is about best friends who solve supernatural mysteries in a California beach town. Unlike most other Apple TV+ titles I’m anticipating, Surfside Girls is family-friendly. Surface: Arriving next Friday, July 29, Surface is an eight-part psychological thriller from the executive producers of Big Little Lies and Little Fires Everywhere. It stars The Morning Show’s Gugu Mbatha-Raw as a San Franciscan suffering from extreme memory loss due to a traumatic head injury. Sounds interesting, no?