EA has extended its cooperation with FIFPRO, the global representation for professional football players, according to a news statement published earlier today. FIFPRO, along with a number of other partners, assists EA in obtaining names and likenesses, which have long been a significant selling point for the franchise.
The partnership between EA and FIFPRO will continue, but the EA Sports news statement announcing it adds fuel to the fire that the company is ditching the FIFA moniker.
Despite the obvious relevance of the partnership to EA’s football series, the press release makes no reference to FIFA. At all. While the sports’ governing body isn’t inherently related to the partnership with FIFPRO, it’s strange that EA would choose not to refer to its best-selling games by name while announcing a move that will affect their future for several years to come.
It’s very possible that the press release doesn’t hint at EA’s plans, but in the context of the potential changes, it certainly could prove relevant.
The announcement comes in the midst of suggestions that EA may be looking to end its naming partnership with FIFA. Last week, the developer confirmed that it was “exploring the idea of renaming our global EA Sports football games. Shortly after that, the company filed a trademark for something called ‘EA Sports FC’, which some have speculated could be an intended new name for the series.
Should FIFA change its name, it would mark one of the biggest changes EA’s football series has ever seen, and this announcement certainly adds fuel to an ever-raging fire.