DoorDash Introduces Restaurant Advertising; Android is advancing ATT. one step closer

DoorDash Introduces Restaurant Advertising;  Android is advancing ATT.  one step closer

Tech Highlights:

  • You need to go on a first date before you get married.  This move is in line with another change Android made earlier this year when it tightened its ad tracking and analytics IDs policy. Guess Android is taking the slower, more scenic route to the same destination as Apple ATT. H/t to Giulio, @astaniscia86, for the spot.

  • Google has added a new location data option for Android 12 and higher users that allows them to share “approximate location data” that is accurate to within a mile or so, unlike the granular targeting data used by mapping and navigation apps. This implies that app developers can ask for permission to track your location for marketing purposes, but not full-fledged pinging in your pocket or the ability to geo-fence an area and follow people who enter a mall or a hospital, for example. If a user has given permission for approximate data monitoring, the app can request that the tracking be switched to precise tracking or that precise location data be allowed in a specific instance.

DoorDash will begin selling restaurant ads atop search results in its apps. The company previously allowed restaurants to promote discounts or free delivery offers, as well as banner ads, but it didn’t allow restaurants to use paid media to climb above organic searches, The Wall Street Journal reports. The targeting options are basic to start. Restaurants, for example, can target new or returning customers. But DoorDash Ads VP Toby Espinosa said the company plans to expand the targeting capabilities so that restaurants can go for potential customers by category, such as “frequent burger buyer.” DoorDash is trying to walk a fine line between reaching profitability – it reported a net loss of $103 million last quarter – and repelling customers in the uber-competitive (pun intended) food delivery space. This is a familiar balancing act for companies like Uber and Instacart that are banking on ad revenue to bridge them to profitability while they either wait to reach scale in their core businesses … or VC-backed rivals reach the end of their tethers.

Crisp hires Gareth Davies from LiveRamp as chief product officer. [release]. Zeta Global makes Matthew Mobley EVP of technology strategy. [release]Brand Metrics hires Taylor Sturtevant to lead the US customer success team [release]Veritonic names Kristin Charron as VP of marketing. [release] Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!

Live sports are increasingly important to gain streaming subscribers. Ironically, though, it’s making games harder to watch. The NHL season starts this week with a new framework for watching games after the league ditched NBC as its exclusive broadcaster. The NHL’s regional network for in-market games (Sinclair’s Bally Sports in most places) was dropped by YouTube TV, Hulu and Sling TV. ESPN, ABC and TNT will carry some games, while Disney’s ESPN+ and Hulu carry all the national games streaming. Watching the NFL got more complicated, too, ever since its rights deals were renewed earlier this year. The big change for the NFL was that Amazon shelled out a billion dollars per year for exclusive rights to the weekly Thursday night game, which previously broadcast on Fox. In other words, Amazon paid to keep the game off cable. NBC’s English Premier League deal gives it the right to distribute games exclusively on Peacock. That policy shortchanges the Premier League and double-dips subscribers, most of whom already have a cable package or NBC Sports subscription but now need Peacock as well. But hey, it compels die-hard fans to subscribe to Peacock – which is why streaming services love sports.

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