Disney appoints an ex-Apple exec to lead the company’s Metaverse creative strategy

Disney appoints an ex-Apple exec to lead the company's Metaverse creative strategy

Tech Highlights:

  • The report mentioned that Bozon will collaborate with creative, technology, design, and strategy colleagues. Bozon was hired by Mike White, senior VP of Next Generation Storytelling and Consumer Experiences. Earlier this year, White was appointed to the role as executives from CEO Bob Chapek on down began signaling the company’s intentions to have a stake in the metaverse, the report said. The exact nature or cost structure of that initiative is not yet clear, but Chapek told CNBC last February that he considered the metaverse “a third dimension” of opportunity, it added.

  • The 5th of June in San Francisco (SocialNews.XYZ) Disney has hired Mark Bozon, a former Apple executive who spent 12 years in creative and gaming executive roles at the computer giant, to assist supervise the company’s drive into the metaverse. Bozon will lead a team throughout the corporation to focus on “interconnected consumer experiences across immersive new narrative canvases” as VP, Next Generation Storytelling Creative Experiences, according to Deadline.

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