The new report by research firm Digital TV Research shows that Apple TV+ is expected to reach nearly 36 million subscribers by the end of 2026. However, this number still means Apple TV+ won’t get as popular as its other competitors, namely Disney+ and Netflix. The same paper shows that Disney’s streaming service will reach the stunning 284.2 million subscribers by 2026, and will reportedly beat Netflix as the market leader.
According to 9to5Mac, a new study analysis indicates how major movie-streaming platforms’ member counts are expected to rise over the next five years, and Apple TV+ may reach 36 million users, although it would still behind its competitors.
Netflix is expected to have 270.7 million subscribers by then. Netflix’s subscriber count is still impressive, but expectations for its growth have dropped by a few million in comparison to last year’s data and predictions.
Apple TV+ is currently holding a 3% market share, according to another research, and it currently has less than 20 million subscribers. It is expected to grow by about 16 million by 2026 and reach 36 million subscribers.
Amazon Prime Video, another competitor, is also expected to show significant growth in subscriber count for the same five-year period and is expected to occupy third place with 243.4 million subscribers. The fourth place, according to the report, will be for the Chinese platform iQiyi with 76.8 million expected users, while HBO Max is expected to come in fifth with 76.3 million subs.
Apple TV+ has a bit more than 70 original shows and Cupertino has been aggressively investing into getting leading Hollywood names and well-known personalities to participate in its original content. Examples of names include Sam Catlin, Oprah Winfrey, Malala Yousafzai, Jon Stewart, Idris Elba, Alfonso Cuaron, Julia Louis-Dreyfus, Kerry Ehrin, Misha Green, Moshe Zonder, Alon Aranya, and many more.