“Apple Podcasts Delegated Delivery will surely simplify the getting-started process for new podcasters or those launching a new show. This will help those who might be overwhelmed when setting up a show. This will also drive interest in premium content offerings as well,” said Todd Cochrane, CEO of Blubrry Podcasting. “We look forward to streamlining podcast distribution and monetization for Blubrry’s creators.”
Blubrry Podcasting will use Apple Podcasts Delegated Delivery, a new option for creators that will be available this autumn. Delegated Delivery will enable producers to submit, manage, and distribute free and premium podcasts via third-party services like Blubrry. This new, free service will make it considerably easier for podcasters utilising Blubrry podcast hosting to submit new programmes and episodes to Apple’s directory. Delegated Delivery will be available to all creators for free episodes and series. Premium material requires membership in the Apple Podcasters Program, which all existing members will get immediately.
Once released, all Blubrry hosting customers will find the new, optimized destination within Blubrry’s Podcaster Dashboard. It will be available to all shows. Shows already listed in the Apple Podcasts directory publishing free content can continue to do so without Delegated Delivery. All creators will continue to use Apple Podcasts Connect for free to accomplish some tasks, such as creating free channels.
About us: A trusted distributor for podcasters around the world, Blubrry offers tools and services, including hosting, IAB podcast statistics, private internal podcasting, WordPress hosting, monetization and the No. 1 podcasting plugin for WordPress. This podcast pioneer provides the optimal podcasting experience so creators can Publish. Analyze. Grow. Contact Blubrry.
Podcasters that have authorized Blubrry to deliver free and premium content can release WAV, FLAC, and MP3 files. Content examples include bonus and exclusive, trailers, ad-free and early access. Blubrry’s free technical support team will be available to assist with submissions and any questions that arise with Delegated Delivery. Additional information and resources for creators will be available before launch in fall 2022. Read here and here to learn more about Blubrry’s implementation and read here for more details on Apple’s Delegated Delivery feature.