Because of this, I won’t be testing OnePlus’ new and amazing phone

Because of this, I won’t be testing OnePlus’ new and amazing phone

Tech Highlights:

  • Indeed, a spokesperson for OnePlus told us “We have no plans to share at the moment with regard to a European launch. However, OnePlus is always carefully keeping track of the market and, in close collaboration with our community, this may change in the future.” We requested comment in the US but didn’t hear anything there. So, for now at least, it sounds like the OnePlus Ace will be pretty hard to buy outside of China.

  • After weeks of teasing, the OnePlus Ace has finally been revealed. This is a mid-range Android phone with a highlight of super-fast 150W charging, but average capabilities in other areas. It’s true that it’s nearly identical to the Realme GT Neo 3, which was announced less than a month ago by OnePlus’ sister company – but that’s not why we won’t be testing it. The OnePlus Ace was unveiled during a launch event in China, and phones unveiled in China rarely make it to the rest of the world.

Why can’t you buy the OnePlus Ace outside China? OnePlus isn’t the only company to unveil phones that are exclusive to the huge China market. Samsung, Xiaomi, Huawei, Honor, Vivo, Realme, Oppo and more have been known to do it in the past – it’s a pretty standard practice, in fact. But why? Well, brands generally don’t make sweeping statements about the market like that, but the reason is likely a cocktail of a range of factors including preferences and tendencies in the market – all but one of those companies we listed above are based in the country. Remember that, outside the West, Apple’s iPhones have a dramatically lower market share, and other brands rule the roost.

The OnePlus Ace was first teased in February, at MWC 2022 (an annual smartphone convention). At the end of Oppo’s keynote speech (Oppo and OnePlus merged in 2021), the company teased its 150W charging solution which would debut in a OnePlus phone. This obviously turned out to be the OnePlus Ace. So why is the exclusivity a surprise? Well, because MWC 2022 takes place in Barcelona. In Spain. Which is decidedly not in China. He graduated in American Literature and Creative Writing from the University of East Anglia. Prior to working in TechRadar freelanced in tech, gaming and entertainment, and also spent many years working as a mixologist. Outside of TechRadar he works in film as a screenwriter, director and producer.

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