“Available while supplies last,” says Apple of the iPod touch

"Available while supplies last," says Apple of the iPod touch

Tech Highlights:

  • Apple says the iPod touch will still be available until supplies are gone. “Today, the spirit of iPod lives on,” Joswiak continued. “We’ve integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to HomePod mini, and across Mac, iPad, and Apple TV.” Apple released the first iPod in October 2001. It came complete with a mechanical scroll wheel and 5GB storage for the suggested price of $399. The early “Think Different” ads echoed Jobs’ statement with the tag line, “iPod — a thousand songs, in your pocket.”

  • An previous version of this story stated the wrong year for the iPod touch’s release. This mistake has been rectified. Apple said on Tuesday that it will discontinue production of the iPod touch, a game-changing gadget for many music enthusiasts that debuted in 2007. “Music has always been at the heart of our company, and bringing it to hundreds of millions of users in the way that iPod did impacted more than just the music industry — it also redefined how music is discovered, listened to, and shared,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, in a news release. While Apple described the newer iPhones as a “amazing” way to listen to music, the revelation may upset those early iPod adopters who can still use their devices.

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