Both 2021 figures remain higher than pre-pandemic levels. Apple computers, however, grew 17 per cent, with Chromebooks also growing 15 per cent, albeit from “a much smaller base”, as Telsyte notes. Apple already have the Australian tablet market wrapped up, with over half the total sales during 2021 being iPads. 23 per cent of these were high-end models that have the M1 chip, suggesting this familiarity will soon spill over into computer sales.
This year, Australians are hoping to buy Apple’s latest silicon laptops and tablets, a trend that has already helped the corporation grow its market share in our nation. m According to the Telsyte Australian Tablet Computer Study 2022, 36% of Australians contemplating buying a computer this year are choosing Apple Silicon M1 tablets. In 2021, overall computer sales slowed to 4 million units, down 2.3 percent from the previous year. Tablet sales increased by 1.4 percent to 3.4 million units.
“With further software and app improvements to iPads to take full advantage of the M1 chips, Apple could introduce native Pro Mac apps like Final Cut and Logic for iPad Pros or develop a mode that allows iPads to run apps more like MacOS in coming WWDC announcements,” Telsyte explains.