According to a new note from Bank of America, “Stranger Things,” “Ozark,” and breakout 2020 hit “Bridgerton” are among the “most important” shows for the streaming giant.
In a streaming world where content is king, Netflix (NFLX) will rely on its heavy hitters in order to compete.
The bank’s analysts added “The Witcher,” “Money Heist,” “Cobra Kai,” and “Lucifer” to the list, helping to bolster already strong app downloads as competition stiffens with Apple (AAPL), Disney (DIS) and Warner/Discovery’s (T) fledgling yet formidable HBO Max platform.
On Wednesday, Netflix shares rose above 3.5% to a fresh high, the company’s first record close since January, on news that the sitcom “Seinfeld” would begin streaming on the platform beginning October 1.
Other hot Netflix originals like “You” and “Sex Education” will debut new seasons this fall, with an upcoming content slate that “so far seems solid compared to other platforms,” the note added. Bank of America explained that there could be even more additional content announcements during the company’s global fan event this September.
The hidden value of franchises
Netflix’s breakout hit “Bridgerton”
Still, upcoming releases on rival platforms like “The Morning Show” season 2 (Apple TV+), the new “Dune” movie (HBO Max), and Marvel’s “Shang-Chi and the Legend of the Ten Rings” (Disney+) will offer up some competition, Bank of America cautioned.
So far, Disney+ seems to be the one to beat, with the platform amassing 116 million global subscribers since its November 2019 debut.
“Disney’s value is its franchises,” Nat Schindler, research analyst at Bank of America, told Yahoo Finance during a recent interview.