Apple warns suppliers that after the. demand iPhone 13 wanes before the holidays

Apple warns suppliers that after the.  demand iPhone 13 wanes before the holidays

Tech Highlights:

  • Because to industry-wide chip shortages, Apple decreased iPhone 13 manufacturing by up to 10 million units in 2021. In 2021, Apple planned to create 90 million iPhone 13 models, but Broadcom and Texas Instruments were unable to supply enough components.

  • Apple has notified some of its component suppliers that demand for iPhone 13 models is weakening ahead of the holidays. The news of dwindling demand comes as delivery projections for the iPhone 13 and 13 Pro have begun Apple improve, with the handsets expected to ship before the holidays.

Apple was aiming to make up the shortfall in 2022 when supplies improve, but Apple has now informed vendors that it may not end up getting the necessary orders from customers.

At launch, available ‌iPhone 13‌ and iPhone 13 Pro models sold out quickly, and for a good month after launch, there were long lead times on shipments. Cook said during the call that Apple was “working feverishly” to boost iPhone 13 supplies, and it appears that stock is now catching up with demand.

During Apple’s fourth quarter earnings call in October, Apple CEO Tim Cook said that the supply constraints on iPhones, iPads, and Macs had already cost Apple around $6 billion, and that the supply issues would continue into December.

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