Apple purchases carbon offsets even though 80% is real clean energy

Apple purchases carbon offsets even though 80% is real clean energy

Tech Highlights:

  • Interviewed on the Jane Goodall Hopecast, Jackson said that a lot of companies are satisfied with simply buying offsets, but that’s not Apple’s approach …

  • Environmental lead Lisa Jackson has acknowledged in a podcast that Apple buys carbon offsets in order to hit its “100% carbon neutral” claim, but says that this is a relatively small proportion of the company’s total usage.

She said that she joined Apple because it had already made a lot of progress, and because it could serve as an example for other companies about the practicality of shifting to clean energy – starting with its own suppliers.

Jackson also said that while Apple was cutting back on packaging, it is also trying to ensure that its use of natural resources is sustainable. Again, she said, there’s no conflict between this and being profitable.

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