Two major financial newspapers that normally spread fake news about Apple’s supply chain down to the smallest detail, suddenly entered their imaginary stories of how the most capitalized, most competent and most technical company in the world could be tested by the economic catastrophe that now kills thousands of people.
Apple Park doesn’t really need a GoFundMe
Regardless of the devastation, we will be concerned with a multi-billion dollar society that has proved almost insensitive to disasters of all kinds. This is the message of the Nikkei Asian Review of Japan and the Wall Street Journal, although today each continues the story in independent directions.
Doom experts are concerned about Tech Rich Entity
Don’t worry about pandemic deaths and the blatant inaction that seems to exacerbate the world’s worst crisis since World War II. No, don’t worry about how Apple 2020 will survive with its $ 100 billion, pending the offer for the desperate sales of companies that are in real danger.
Both Nikkei and the Wall Street Journal have a strange fascination for predicting a disgrace for Apple that never seems to come.
This is partly because Apple has incredible power and money. Perhaps the only global company to be Trump’s tariff-free girlfriend in the U.S. and an essential investment partner “too big to fail” in the People’s Republic of China. If it were not enough to have the two superpowers in the world, Apple also has so much money that its investors fear that it is simply too rich to be able to invest its money efficiently.
Of all the billionaire companies – or even the Fortune 500 – to worry about, Apple is perhaps the most absurd thing to shed tears. In the past three months, Apple danced during World War III and made analysts like Toni Sacconaghi laugh, claiming for years that “Apple’s best days are over.”
CNBC introduced Toni Sacconaghi as one of Apple’s top analysts, despite a dramatic mistake
Then, at the height of panic and isolation under the new Coronavirus pandemic, Apple released new updates that brought LiDAR 3D scanning and advanced AR to the new iPad Pro and MacBooks implemented tunes much faster, in addition to the new games and Apple’s arcade and new TV + series, as if it were more of a Merry Christmas than a dark crisis.
Not only deaf to the situation, Apple also used its platforms to offer reassuring and reliable information about COVID-19 through App Stores, Apple News and even Apple TV + collaborations with mom Oprah Winfrey to help everyone us bidding with uncertainty. The company also launched a COVID-19 symptom tracking website and application based on CDC recommendations.
But, despite all the inconvenience caused by the COVID-19 pandemic, the headlines have not yet been published and stock prices have not yet been manipulated by current news from sources who are constantly mistaken in their predictions of the absolute worst scenario that the Apple could face theft.
Nikkei will not miss that number
Croping the coronavirus pandemic as a cause of concern about Apple’s financial situation – probably the best placed entity on Earth in terms of weight and capital – was launched earlier this week by Japanese Nikkei in an absurd article, speculating that the next business of the iPhone 12 could potentially be delayed by “months”, based on the same anonymous predictions that Nikkei has released on the iPhone almost every year for the past seven years, regularly stating that the latest version of Apple for iPhone is worrying experienced problems that never materialized after that.
Just a few weeks after Nikkei said in February that “public health experts” in China identified a “high risk of coronavirus infection” at Foxconn’s facilities where Apple assembles its products. This previous report was immediately refuted by the local authorities in Shenzhen. Officials said on social media that the report was false. He also noted that inspections were still ongoing, but factories should resume production “on time” and that none of the plant operators had requested “the need to resume production sooner (than recommendations by local authorities) ”.
Since then, these factories have reopened without any reports of coronavirus infection. The Nikkei did not withdraw his false report, but just continued with the new ones.
Authorities denied Nikkei’s crazy claims that Foxconn factories are “at high risk for coronavirus infection”
The latest Nikkei bomb aimed at the release date of Apple’s iPhone 12 also contradicts known facts from reputable sources, including comments from Foxconn. Immediately after its launch, the idea was also refuted by Wolf Ventures analyst Gene Munster, who pointed out that the launch of the Apple iPhone will not only be launched together during the year, but will require three or four years of advanced planning.
“By the end of March each year, most of the work on creating and planning an iPhone with the supply chain has also been completed,” wrote Munster. “Amid rumors of a slowdown in the iPhone 5G, it’s important to keep in mind that Apple plans its operations in terms of decades, not years – an underestimated competitive advantage in the long run. Of this benefit is the company’s balance sheet, allowing it to survive the unexpected, from COVID-19 to a financial crisis or low initial demand for a new iPhone. “
Component manufacturers also rejected Nikkei, arguing that Apple had not asked them to suspend production and that they had not received requests or reports of production delays. Either way, component manufacturers are gearing up for limited demand due to COVID-19 outages.
These disruptions also hit Apple’s Android competitors more strongly than iPhone sales, as we expected. This is due in part to the resilience of Apple’s global operations, which can better adapt to the crisis and prioritize development and production simply because of Apple’s profitability and capitalization.
Everything happened before
The Nikkei has strangely claimed for years, without any verifiable basis, that Apple “cut” the production of its latest iPhone. It’s been part of the routine since at least 2013, the year that Apple CEO Tim Cook had time to say for the first time in a conference call with analysts: “I don’t want to comment on any rumors in particular, because I spent my life on it, but I would say it is good to question the accuracy of any rumor about building plans. ‘
As if a clown car was wrapped around a tree
Since then, several analysts and investors have systematically ignored Cook’s advice to listen to all the rumors Nikkei released, despite year after year proving that the financial newspaper was still wrong and what Cook said was correct – the movements in the supply chain. Apple are simply so complex that no stranger can accurately follow what was going on before, even broadly.
Still, Nikkei continues to generate its fake news based on supply chain rumors. In 2015, he claimed that Apple had cut orders from iPhone 6s operators by an incredible “30%” and returned next year with Apple planning to cut orders. iPhone 7 in 2016 due to “slow sales”, then stable. A year later, Apple insisted that Apple cut production orders for the iPhone X “in half” because of “slower-than-expected sales” in the United States, China and Europe. It is as if they are trying to see how dramatically they can lie without laughing.
The Nikkei didn’t just play and let his audience get the wrong impression of what was going on. Instead, he reported in early 2018 that the iPhone X “had not spread around the world” and, in a sort of desperate attempt to announce the most ironic game possible for Dangerous, announced that “the iPhone X has facial recognition and charging wireless, but unlike previous models, it is generally considered to be devoid of any revolutionary new technology. “
From the time that Apple debuted on the iPhone X at the Steve Jobs Theater in late 2017, to the point that even Bloomberg had to admit that the new device had absolutely broken all expectations of a $ luxury smartphone 999 could eventually sell, no one with an understanding of reality could ever pretend that the iPhone X was lacking “revolutionary technology”.
IPhone X completely destroyed the history of Bloomberg
But Nikkei did it anyway and knew all the questions about whether it is in the company’s interest to report accurately when it is possible to write absolute lies about what is happening in the consumer technology industry, simply for outrage, controversy and involvement in the promotion. social actions. media. And maybe the market will panic.
It would also be a lie to suggest that Google’s Pixel 4 or Samsung Galaxy S10 “lost revolutionary technology”, as all major cell phone manufacturers have no problem making solid progress every year, thanks to the steady progression of silicon, software and advanced products. development. Introducing “revolutionary technology” to a smartphone in one year is not that difficult; the real challenge is to introduce advanced technology at an affordable price that can support the critical mass of sales needed to generate operating profit and finance future research and development.
Google has always been forced to massively subsidize its pixel loss efforts with its advertising revenue. The advancement of Samsung’s next-generation phones is effectively paid for by selling much more profitable advanced components and monitors. Even companies like Andy Rubins Essential have managed to create ‘revolutionary technology’, but they just haven’t been able to sell it efficiently and keep their heads above water.
The Nikkei’s willingness to denounce such a bold and confident expression of counterfactual absurdity should have completely destroyed his credibility. It was not a typo or even an incredible error in the order of the Wall Street Journal, which incorrectly reported that Xiaomi was ten times more profitable in China than in 2013. It was a categorical representation of false information, a fictional report that accompanies it that ended up not working.
Nikkei is not wrong only when he cancels Apple. At the end of last year, the newspaper said that Apple had increased orders for the iPhone 11 “to 10%, or 8 million units”, while covering bets saying “suppliers remain cautious and raise concerns about the highest level of orders that will not be kept. “
These numbers are unpredictable and there is no verifiable basis to assume that operators were “cautious” with the iPhone 11, which again proved to be a resounding success, reversing investor expectations. developed for Apple’s future potential.
But for some reason, when Nikkei showed up this week to claim that the iPhone 12 could miss its “month” due date – a crazy idea that would apparently force Apple to launch its new iPhone in the spring and that the holiday season it would be completely lost frivolous investors rushed back as if they could not be fooled by a document that has been wrong since at least 2013 in their reports on consumer demand and the production of an iPhone unit.
Tripp Mickle: Hold my beer
In addition to Nikkei, only Bloomberg, The New York Times, Reuters, Yahoo, CNBC, The Wall Street Journal and perhaps a few other major sources of financial news have also systematically generated false reports about the future prospects for Apple’s next iPhone.
Tripp Mickle of the Wall Street Journal simply repeated the Nikkei corner at Apple and embellished the story with even more absurd figures that are as dishonest and absurd as a literal phone game.
However, this week, Mickle made the unique decision to say that producing Apple’s supply chain will not be his biggest problem. Instead, he thought the economic impact of the devastating pandemic will make Apple’s installed base of around a billion customers reluctant to buy a new iPhone this year. As evidence, Mickle found an anecdote from a 42-year-old sports radio producer who was fired, making it difficult to justify his normal purchase of “four new iPhones every two years” for his family.
Obviously, Apple never sells any of its iPhone users a new iPhone each year. The company’s current sales fluctuate around a quarter of a billion new iPhones each year, meaning that, on average, only a quarter of customers purchase a new iPhone in any given year. The anecdotal and fighter Mickle has the next two years to keep up with his historic iPhone buying speed, which seems particularly strange that Mickle mentioned the man as evidence of something. .
You’re two thousand late
Last year’s media story was that Apple “gave up on hardware sales” and started selling content and services, as if the company could do just one thing at a time. Invented a year ago in response to Apple’s presentation of its new service offerings, including Arcade, TV + and Apple Card, this silly hot plug clearly went awry, as the iPhone 11 outpaced the growth of Android’s premium sales and consumers bought Macs, iPads, Apple and AirPods in record volumes.
The economic pressures on families and individuals who are unable to go to work this month and who suffer an indirect effect from other critical issues throughout the year, as the pandemic continues to cause massive upheavals and tragic losses for people – is a serious concern for any industry. So why make it so difficult for a company that has so much money that it can withstand years of crisis without too many problems?
This happened in 2008, when analysts and investors believed that “global macroeconomic problems” would affect Apple’s luxury goods more, perhaps putting pressure on sales of the then new iPhone. , whose price was many times higher than that of several smartphones competing with Microsoft, Motorola, Nokia and many others. These predictions have also not come true. Although Apple’s stock price fell by half twice that year, the company has grown stronger than ever and the sale of iPhones has radically changed the balance of power in the technology sector.
In 2008, instead of retreating to a cave and feeling helpless as cash reserves evaporated, Apple began to aggressively invest in custom silicon as part of a new project that resulted in A4. Long before anyone appreciated the size of the iPhone, Apple envisioned a future in which the iPhone 4 would offer the luxurious feel of a Hasselblad camera and casual mobile computing would range from cheap Linux netbooks or a scaled-down Windows edition to a new ultra- fine form factor of the iPad brand.
In the coming years, Apple saw that many experts couldn’t figure this out years ago. And concerned about the upcoming concerns with Apple, the company has planned the next successful years that have become world leaders in wireless tablets, es and headsets.
When the sky fell in 2008, Apple invested in the future
Thanks to Apple’s cash flow, he was able to skillfully manage large partnerships and acquisitions like P.A. In the meantime, when analysts shouted that the ceiling was collapsing and investors needed to flee to the mountains to turn their wealth into gold. They were wrong in the end; Apple’s stock soared in 2008, as the company constantly increased its new progress, so that everyone in America or the world could pay for an upgrade. annual level of each Apple device they owned.
Things have changed dramatically since 2008. Apple’s shares are now valued about twenty times more than this year’s low, even after the fall of COVID-19 – and the company has gone from phone maker to the only company that sells expensive technology . in large quantities and against margins that can protect the company from the worst disasters. This even included the unexpected combination of earthquake, tsunami, lack of nuclear power and other disasters that suddenly hit Japan, just as Apple introduced the iPad 2 with a variety of resulting components. epicenter of this compound disaster.
A better question is this: why Mickle doesn’t even mention Apple colleagues: companies that depend on China so much, if not more, that will have even more problems producing large quantities of devices at much lower average retail prices and for whom The buyer’s target audience is people who are at the bottom of the economic scale – people who are the most affected and most affected by their ability to buy new flash phones or other products this year.
What kind of market potential exists for these new Android 5G products from Samsung and Huawei, or for the $ 1,500 to $ 2,600 foldable screen prototypes that the tech media was excited to see and very curious to know why the Apple was not such a floating tattoo gadget and builds solid products that regularly sell in the tens of millions.
This is certainly more than if a marginal part of the minority of Apple smartphone buyers could buy an iPhone 12. Apple customers range from wealthy people who can buy everything Apple does in the ranking and who have survived economic inequality in last five years of growth. and despite being hampered by student debt, low health care wages and low wages, it still keeps up to date with the best Apple iPhones and continues to double its AirPods and automatically pay for Apple Music and iCloud without emphasizing it too much.
After being so bad for so long, financial bloggers really need to cut back on their own manufacturing, because their stock is declining.