Apple keeps prices for iPhones, iPads and Apple Watches stable

Apple keeps prices for iPhones, iPads and Apple Watches stable

Points Highlighted:

  • Apple has raised its phone prices over the years, with the increases sometimes spooking consumers. Sales of the more expensive iPhone X models that began at $1,000 in 2018 were slower than expected, for instance, causing Apple to mark down revenue estimates and cut prices in China.

  • The new iPhone 13 will cost $800, the same as last year’s iPhone 12, while the iPhone 13 Mini will cost $700, identical to last year. The more expensive models of the new phones, the iPhone 13 Pro and 13 Pro Max, will cost you $1,000 and $1,100, respectively, the same as last year’s premium versions.

The company responded in 2019 with a cheaper offering: $700 for the iPhone 11, down from $750 for the comparable iPhone XR the prior year. And last spring, it unveiled a new budget iPhone SE for $400. Some analysts thought the strategy might be shrewd during the pandemic, as people tried to save money.

The new Apple Watch announced on Tuesday, the Series 7, will cost $400, the same price as its last few models. Apple also introduced a cheaper watch last year, the SE, for $280.

Recently, iPhone sales have been through the roof, in part because the pandemic has furthered people’s reliance on technology.

Apple also unveiled a new iPad, which will cost $330, the same as last fall’s version. The only price jump announced at the event was for the new iPad mini, for $500, up from the company’s most recent $400 mini that came out in 2019.

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