In honour of Veterans Day, Apple has added a new exercise challenge to Apple Watch, as it has previously. It’s also providing discounts all year, as well as a four-month free trial of Apple Music for veterans who sign up during November.
Apple has introduced a new Apple Watch activity challenge for veterans of the US military, National Guard, and Reserve, as well as four months of free Apple Music.
“Today, and throughout the year,” Apple stated in a statement, “Apple acknowledges the great sacrifices of soldiers and their families.” “In honour of Veterans Day, Apple is happy to highlight veterans’ experiences, legacies, and communities, as well as respect and support those who have served.”
“Team Rubicon mobilizes veterans to continue their service to their country and community, leveraging their skills and experience to help people prepare, respond, and recover from disasters and humanitarian crises, including COVID-19,” says Apple. “With a donation to Team Rubicon, Apple is helping mobilize the organization’s Greyshirt volunteers who are engaged in hurricane recovery efforts in the Gulf Coast.”
Alongside its Apple Music offer, and Apple Watch challenge, Apple says that is working to support veterans organizations. “Apple and its employees are proud to support veterans organizations that are giving back to the community, including non-profits like Team Rubicon,” it continues.
Apple is offering volunteer training so that its “veterans and other employees” are able to “join the ranks of Team Rubicon’s Greyshirt first responders for deployment at disaster sites.”
The App Store is also supporting Veterans Day, with collections of apps that include bringing veterans together, and providing health and wellness resources. Apple TV and Apple TV+ is also collating military stories, “surfacing movies and shows that tell the rich stories of those who have served.”