Apple is charged with false advertising and fraud related to display issues on the M1 MacBook

Apple is charged with false advertising and fraud related to display issues on the M1 MacBook

Points Highlighted:

  • In recent months, a significant number of customers have reported that the screens of their new Apple silicone MacBooks are suddenly cracked or have black horizontal and vertical lines, rendering them unusable. As the lawsuit alleges, those customers said the cracks and failures were caused by a hardware defect rather than the user itself.

  • The lawsuit, filed this week in the Northern District of California, represents Apple customers in the United States who have suffered hardware defects in their M1 MacBook Pro and ‌MacBook Air‌.

In addressing these complaints, the lawsuit seeks to cast a larger shadow over Apple’s “misleading marketing” and “fraudulent” business practices. The lawsuit accuses Cupertino’s tech giant of falsely promoting the 13-inch screens in the MacBook Pro and “MacBook Air” as “premium.” [in] quality, reliability and durability,” despite Apple knowing the opposite.

“To ensure durability, we reviewed the 13-inch ‌MacBook Air‌ in our Reliability Testing Lab, using rigorous testing methods that simulate customer experiences,” Apple further cites as documenting that the company was aware of the defect. . The company was “reckless” in its failure to identify the weakness, the suit notes.

Apple is accused in the lawsuit of intentionally misleading customers by praising the quality of the displays in the MacBook Pro and MacBook Air. According to the case, Apple was involved in fraudulent business practices, as “rigorous testing” of the displays prior to release should have revealed the alleged defect. Despite this, the company continued to release the product.

Although the screens are fraudulently and falsely advertised as “premium, reliable and durable,” the lawsuit further accuses Apple of serious consumer violations, under California law. Specifically, the lawsuit accuses Apple of violating consumer law by refusing to repair the screens for customers, even if they were under warranty.

The lawsuit cites a customer who was paid $480 for a screen replacement in their damaged “MacBook Air” while another customer was told it would cost $615. In numerous other cases, Apple refused to repair the displays under warranty, according to the lawsuit, alleging that they were user-made and considered accidental breakage.

In some cases, leaving debris between the MacBook and the lid can cause damage; however, the lawsuit argues that no customer had done this and that the widespread nature of the defect further proves it to be a manufacturing defect rather than something else.

The lawsuit emphasizes a valid point. For customers, regardless of whether repairs were paid out of pocket or not, the replaced display unit would theoretically also be defective. As a result, the lawsuit accuses Apple of further business misconduct by putting users in an endless loop of faulty displays, leading to expensive repairs and then “defective replacements as well”. As it stands, the lawsuit does not seek damages or monetary compensation from Apple. Instead, it asks that Apple roll back its “false marketing” of the quality and reliability of its MacBook displays, as outlined above, and that it “correct, repair, replace or otherwise correct [its] unlawful, dishonest, false and/or deceptive practices.”

The suit gives Apple 30 days, starting August 30, to address the customers and the alleged screen defect. Once the 30 days have passed, with no action from Apple, the lawsuit, representing Apple customers and other involved parties, will move forward to seek damages from the company. The specific amount of damages the suit is seeking will be determined later during the requested jury trial. However, the collective damages of Apple customers who experienced the aforementioned screen defect exceeds $5 million, excluding ill-gotten gains and damages caused by Apple’s “misleading practices”.

An Apple spokesperson declined to comment when contacted for comment on the lawsuit.

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