If you’ve been reading Gurman’s articles for a while, you might remember when he said Apple was debating whether to change the name of the upcoming iPhone 15 Pro Max to the iPhone 15 Ultra. Now, he claims there is evidence to suggest Apple wants to instead offer wealthy consumers a more potent and expensive iPhone. Gurman specifically mentions a recent remark made by Tim Cook, the CEO of Apple.
A new flagship iPhone might be released the following year. Apple is reportedly debating whether to introduce a more expensive iPhone “Ultra” that would sit above the iPhone Pro and Pro Max. This information comes from Bloomberg’s Mark Gurman. He claims that the gadget might show up as early as next year.
When asked if the rising average price of the iPhone was sustainable, Cook responded to analysts by saying that “the iPhone has become so integral [to] people’s lives.” “I believe that people are really willing to stretch to get the best item in that category that they can afford.”
It’s important to note that reports about the iPhone 15 line suggest Apple is already looking for additional ways to set the Pro models apart from their more affordable siblings.
It’s difficult to predict how Apple will differentiate the new model. According to Gurman, the iPhone Ultra might have an even larger display, a faster processor, and better camera hardware than the Pro and Pro Max. He continues, “There may also be more futuristic features, like finally dropping the charging port.
For instance, according to a recent report, the iPhone 15 and iPhone 15 Plus ship with WiFi 6 antennae, whereas the upcoming Pro variants may include WiFi 6E connectivity. Other distinguishing characteristics for the Pro models might include redesigned titanium frames with haptic volume and power buttons. According to rumors, Apple will also give the Pro Max a periscope camera lens.