According to a new leak, Apple is planning to develop its own server chips

According to a new leak, Apple is planning to develop its own server chips

Tech Highlights:

  • If this is accurate, it appears that Apple, Amazon, Facebook, Google, and Microsoft will soon use their own proprietary hardware.

  • Apple is working on its own bespoke server chips, according to a renowned gaming and hardware YouTuber, who also stated that Apple aims to enter the server business.

We hypothesise on what may be feasible if the entire stack runs on Apple Silicon. Apple currently uses its own unique silicon for phones, tablets, desktops, and laptops; we conjecture on what might be possible if the entire stack runs on Apple Silicon.

Apple’s (NASDAQ:AAPL) recent September product launch was met with lackluster enthusiasm. The iPhone 13 was mocked as being no different from iPhone 12. The company was promptly dethroned by Microsoft (NASDAQ:MSFT) as the company with the largest market capitalization, currently trading only 12.7% above its price on 9/1/2020. Apple’s stock price seems to be stuck somewhere between $140 and $150, rebounding slightly from the post-launch-event tumble.

These alleged Apple servers might be utilised internally by Apple, sold to businesses, or both.

And thus, once more the financial press featured a serenade of Apple analysis, and so often with it a variation on the tiresome talking point that Apple investors are waiting patiently for the next ‘revolutionary product’, which will inevitably change the world the same way that the iPod did.

Apple’s (NASDAQ:AAPL) recent September product launch was met with lackluster enthusiasm. The iPhone 13 was mocked as being no different from iPhone 12. The company was promptly dethroned by Microsoft (NASDAQ:MSFT) as the company with the largest market capitalization, currently trading only 12.7% above its price on 9/1/2020. Apple’s stock price seems to be stuck somewhere between $140 and $150, rebounding slightly from the post-launch-event tumble.

And thus, once more the financial press featured a serenade of Apple analysis, and so often with it a variation on the tiresome talking point that Apple investors are waiting patiently for the next ‘revolutionary product’, which will inevitably change the world the same way that the iPod did.

Astute readers will recall that this is the argument we made late last year; that Apple’s powerful and efficient custom silicon is a harbinger of seismic shifts happening in the industry. Furthermore, we suggested that the ramifications of Apple’s strategy could stretch into server hardware.

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