Ways to increase traffic on Pinterest for 2021: When driving traffic to your site or getting conversions, Pinterest is one of the updated 2020s: the best social networks today. In fact, PewResearch says that 28% of adults on social media use options, making it one of the most popular global social networks (behind Facebook and LinkedIn).
As the main feature of the options is that it is based on images, we are talking about a great social network for sectors such as weddings and corporate events, serving as inspiration and bringing New ideas for all those who are preparing an event. Thanks to this, as users are predisposed to seek more information, it is easier to achieve this goal so valuable to your company.
However, before diving into the 5 strategies to increase Pinterest traffic, let’s start with some basic steps where all companies (or users) should continue to optimize their presence on Pinterest:
- Add Pines via your web, not your computer. The connection between your PIN and the source is one of the most valuable aspects that offers us options. Every time you create a PIN on your website or blog, they generate a link (backlink) to your website from a source with a great reputation and a high page rank. In addition, whenever someone resets the PIN, the link to your website will remain exactly as you went up the first time.
- Choose the appropriate category for your Pines. Adding a pin to a category that is not relevant is a bad practice that will not reach the right users, either. Another consequence of this is that it can make your PIN look like spam or untrusted. Put Pines in the right place for 2021 Updated: better user experience.
- Check your Web or Blog. Check if your website or blog in your Pinterest account helps your business in two ways. First, you show that Pinterest users’ posts are images of your site. The second benefit is that it provides access to the Analytics options. After verifying your site, users will see a check mark next to their account.
You may be surprised, but most SEO (Search Engine Optimization) strategies also apply to Pinterest. Not only are your panels and your Pines indexed for search on Pinterest; otherwise, search engines like Google also index that content. You should pay attention to the keywords used to attract the attention of as many users as possible.
On March 5, we updated: Best strategies to optimize your Pinterest account and help you get more traffic, making it easier to find your content, both in options and on other sites.
1. OPTIMIZE YOUR PANELS (PLATES)
The names and descriptions of your Pinterest boards are important. Not only to tell users what they can find, but also to help users find their content.
The titles must match the keywords (keywords) that people use to search for their panels.
In addition, you need to optimize the description of each of your cards. The limit is 500 words, but try to keep it short. A tip is to type the description of your painting as if it were a meta description for a post or article. Try 160 words or less and use the same keywords in the title.
2. OPTIMIZE PINE DESCRIPTION
In addition to creating specific descriptions for your panels, options, you also need to write descriptions for each of the Pines.
The PIN description is something that is generally ignored and is not used, but it helps users understand the context of the image. The PIN description will help increase engagement in the form of likes, comments on pins and also Re-Pins.
A study by social media expert Fan Zarrella from social media scientist Dan Zarrella indicates that Pinheiros with 200 character descriptions are getting more Re-Pinheiros. As for the description to be used, you must take into account what is indicated in the previous paragraph, be descriptive and use the correct words.
Pinterest supports hashtopics, but avoids using too many. Remember that a PIN description should describe it, so that an excess of hashtopics or unrelated keywords can negatively affect it.
Descriptions in Pinheiros are usually one of the reasons why a Pin has achieved great engagement; so remember this when sharing your images and it will be worth the effort.
3. USE DETAILED PINS (RICH PINS)
When Pinterest was launched in 2010, there was only one type of PIN option. Now, however, there are different types of Rich Pins options that allow you to display more information about your Pines.
Today, there are five types of detailed Pines: Location, item, Recipe and Image.
Detailed Pines manages users’ risk or uncertainty is reduced because Pines is much more transparent, where the pin is when you click, increasing the likelihood of a user clicking to enter your website or blog.
As an example, accompanying your image, Pinheiros do Artigo contains the Holder, the author and a brief description below the image.
Detailed Pines require more effort than previous strategies, because you need to add meta-topics to your website or blog. But it is a totally rewarding effort and you will greatly improve the user experience.
4. INCREASING ENGAGEMENT IN PINTEREST
One of the main things to remember when planning your strategy is that social media needs to be social. It seems obvious and sounds redundant, but one thing is often overlooked.
The most traditional marketing channels, such as sending e-mail or relying on “push” information for people, while social media marketing (communication 2.0) opens up a line of communication between the brand and its audience.
2.0 takes this communication with your followers and other users on Pinterest. The more active you are giving me love, comment or replacement, the more visible your company is to your target audience. We must also add that being active in the options means that you are constantly generating new content, one of the main SEO.
Note that this strategy also applies to other social networks.
5. ADD THE “PIN IT” BUTTON
The above strategies were based on options to help your business or website get more traffic. The purpose of this fifth strategy is to increase traffic, but in this case, it is generated for the first time through your blog or website.
For people to share your content, just add the Pin It button to your website, blog or online store. This button allows users who visit your site to make Pinto images with just a few clicks, making the process faster and easier, while maintaining the link to your site.
Since the Pin It button is so easy to use, your visitors are more likely to share your images on their profiles, especially if we have to compare it with the “traditional” version, copy the URL, open options and finally share.
2020 updated: the best part of this button is that, after inserting on your website, your work is done. Your visitors and readers can make your content Pin and your followers see this activity.
When starting with your account options, these five strategies can be very useful and will help you attract more visitors to your site. Have you used any strategy and worked for you in the past? Do not hesitate to put it in the comments.
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