Optimize your site for Google News – Any ultimate goal of any internet marketing service company is to help your customers stay at the top of the page. Anyone who spends a lot of time in the search space, however, will tell you this rating. Also Read: This is a good example of how to search in Google News. Submitting your site to Google news submission guidelines
Bloggers can sometimes take advantage of Google News to get the traffic Page 1 by optimizing the headlines of articles
This is why it is so important to find other ways to create temporary space in the Google Ranking, you are trying to earn, you can generate significant traffic in competitive keywords even if you are away from the first page. Many sites routinely create fantastic news content, but the audience they serve is limited because they are not part of Google News search. Top 5 Best Free SEO Tools 2018
What is the value of Google News participation?
I've helped multiple sites get ready and accepted on Google News. After accepting a site, I noticed that Google's monthly click-through rate improved by up to 35% of all attributable clicks from Google news – and lasted only a few months. Of course, your mileage may vary.
Here's how to optimize for Google News.
If you want to know how to integrate your news site content into Google News, this article is for you! To be ranked in Google News, you need to pay attention to the subtle differences in SEO for news articles.
If you post opportune content, you'll be missing out if you're not working if you're not working to show up in Google News. Check out this comprehensive guide to learning how.
What is Google News?
Google as your vertical search "Google News" as follows:
According to similar articles and exhibits for the computerized news service that gathers the titles of more than 50,000 news sources around the world, we also rely on certain characteristics of informational content such as freshness, location, relevance and diversity. – Google Publisher Publisher Help Center
Are you interested in regular web searches?
In addition, you can access the "News" vertical search by clicking the "News" tab or by opening the news.google.com page.
The results of vertical news in organic search are automatically calculated by Google through your usual Google ranking algorithm. Only in vertical search news.google.com, Google uses a special Google News algorithm for ratings.
When will my website be included as a Google News source?
Before your site can be integrated with Google News, it must undergo a manual review by a Google employee. They will carefully review the site for general, technological, and content-based guidelines.
Let's explain them further down the page. In addition, read: How to Make Money Online: 12 Ideas to Get You Started
How does Google News differ from regular GOOGLE search?
With the right technique, the big technical difference between these two Google search engines is related to the type of content indexed and displayed in each of them. Google's "regular" search indexes include blog posts, webpages, landing pages, and more. The type of content you want to rank does not matter as long as you follow SEO practices.
If you want to rank in Google News, you must submit news articles in a timely manner. Open sales content, press releases, and pages on your company website simply do not fit the bill. Also in the above publications (ie CNN, NPR, The Washington Post, etc.) are generally, but this does not mean that children are unlucky. Read too: How To SEO Using Google Webmaster Tools
BENEFITS OF SHOWING ON Google NEWS
Before you decide to get involved in a Google News SEO strategy, you might want to understand what's on offer first. Here are some of the top benefits of Google News ranking:
- 60% of respondents rely on the Google News section for indexed news as part of regular surveys.
- Google News is dedicated to specific news articles, not just general search results.
- Google News ranking in your business can help you establish your authority as a newsmaker to stay current on trends.
HOW TO APPEAR ON GOOGLE NEWS RELEVANT RESULTS
The Google News presentation is the result of a combination of site technical specifications and specific content standards.
TECHNICAL SPECIFICATIONS OF THE SITE
Many of the technical considerations for the Google News ranking are parallel to the rankings in Google searches.
- To determine if your website is not compatible with Google's mobile devices, run your website using the mobile test.
- Use of Google AMP: "AMP" stands for "accelerated mobile pages" and is Google's focus on a great mobile experience for users. Google AMP is very easy to install as a WordPress add-on and basically eliminates everything but the content of your pages to load pages faster.
- Use the Google PageSpeed Insights tool to identify slow loading pages and optimize them properly.
- The site must be search-engine friendly and have accessibility barriers, which means that the site must be accessible to both Google-Bot and users.
- News Sitemap must be available and must be updated automatically.
- The European date format should be used.
- This URL for each article must be a continuous identifier of at least three digits. This is not absolutely necessary, but it will not hurt you either.
- No 301 redirect is used.
- If possible, you should use a special magazine or news topic for your CMS (WordPress, for example). Most of the time, this type of model is already optimized in terms of technological needs.
- Google offers 70 different regional versions of Google News in many different languages. Please note the language in which you submit your registration for Google news.
- For example, a big announcement between the title and the body of the news can disrupt Google-Bot. Many social media plug-ins are also known to worsen rather than improve.
- Pay attention to a fast upload speed for unique pages / URLs. If possible, stay below 200 ms per URL / page.
This is also useful if your document size is less than 10 KB.
Content-based requirements to be embedded in Google News
- You need a legal notice (printing) with all possible contact information.
- All authors / editors need to be mentioned on an editorial page or in print.
- The entire company was organized with various organizations and publishers.
- It is clear that the content of the article has been under editorial supervision. Forums, individual blog posts, and other such feeds are not included in Google News.
- Do not overload the site and the newspaper with ads.
- Create regular (new and current) articles.
- The content must have been written for your own website, ideally with editorial oversight.
- You need to create and other content items with a high degree of update on a specific subject.
- Try not to publish content that has nothing to do with your usual subject.
- You can not only have a promotional piece in your own activities as news articles.
- There should already be a large number of articles available in the list of possible possible before you sign up for Google News.
As part of a site's admission as a Google News source, a Google employee will closely examine your website, focusing on the above factors.
Google help pages for publishers and web publishers:
How you further optimize your website for Google News for your Articles / contents / NewsWhat?
Assuming the optimized site mentioned above and above has already been accepted as a source for Google News, there are several additional options to optimize your content and content. Local.
Content-based optimization, update, and publishing speed
If you publish a new article, it will compete first, this article will have an advantage in the news ranking. Maintaining a steady stream of news can also be an asset. It is likely that algorithms like Quality Deserves Freshness (QDF), which is part of Google's legal updates, are the cause.
A specific news item should always be published or part of a discussion on various news sites to be viewed as a Universal-Search integration in organic search results. If a topic or topic is only published as an article on a site, this topic also records organic search results. Also here is one of the three highlighted results (see image below). Improve SEO Content Strategy: Step-by-Step Guide
The simple creation of a XML Sitemap This Google News XML sitemap must be updated immediately after a news URL is published.
For example, you can use paid XML Sitemaps Unlimited Sitemap Generator This sitemap generator can be integrated with virtually any system, and next to a news XML sitemap, you can also generate XML and video sitemaps.
Create a News Sitemap
- One of the technical requirements of Google News is that your page's URLs end with a numeric suffix greater than or equal to. This URL change can be a costly CMS change request for many sites.
- What Google does not make clear is that you're really involved with this requirement by creating an XML-based News Sitemap.
- I like this option in any case due to Google News Sitemap acts as an official feed of the Google News website, compensating for the need to crawl to find the content of your news. these tips for success:
- The Google News Sitemap XML Protocol is set on the Create News Sitemap page. This page has which tags are required and which are optional. Google recognizes that its own Sitemap Generator tool will not create a news sitemap. Therefore, it lists a third-party generating tool to help you with this task.
- Include only sitemap URLs for your site. If you mix your distributed content with the original content, you'll need to figure out how to separate them – through tags, folders, or any other available mechanism – to create a Google News Sitemap with only original content URLs.
- Keep in mind that if you repeatedly include syndicated content URLs in the News Sitemap, Google may ban your site from the Google News index.
note: Just use the standard RSS format for this. You can submit Google News sitemap content and RSS content with full content by using the Analyze> Sitemaps tool in your Webmaster Tools account. Do not forget to submit your Google News Sitemap before submitting your Google News Acceptance application.
- Include only URLs published in the last 48 hours in the Google News Sitemap. The old news is old news, after all.
- Update your News Sitemap regularly. Use your CMS or other Sitemap publishing tools to automatically update and update the Google News Sitemap after each post. This permission from Google to index your content more quickly and keep the news index updated.
It will also be a snapshot (CTR) of the search result. news content in organic search results, as well as news.google.com.
A caption under the image is also very important to the news article. Be sure to use an image itself should be part of a link, however. Read too: 5 best free image optimization tools for image compression
Text / Content Optimization
Updating, timing, reporting, and reporting speed on a specific topic or topic are all rating factors in Google News.
Technically, an article should have only 80 words for a story. We recommend using a minimum of 125 words for news, as well as a minimum of 250 words for any other type of information.
With this recommendation of at least 125 and 250 words, it is separately a social media plugin or an ad unit between text.
Decrease the loading time of news articles / optimize PageSpeed
In addition to the high level of freshness and punctuality of your news articles (be the first!), loading speed of a URL is another factor of classification. Therefore, you should check and optimize your news site, or rather an individual URL, for your PageSpeed. To optimize the Google News site in 2019.
H1 title and title optimization help optimize website for Google News
Also, keep your keyword focus at the beginning. Also remember that clickthrough rate, also known as clickthrough rate, is a rating factor that affects the frequency of display of the specific news source in a Universal Search integration.
A site layout helps optimize the site for Google News
The HTML source code of a new one should ideally be in this order and without interruption: title> image> date> text body.
Use structured data with the help of schema.org tagging to optimize the site for Google News
Search engines benefit anyway. That's why you need to ensure that unstructured data is (currently) a ranking factor or not. use the correct schema.org syntax for your Google News articles.
- when you describe the documents / articles: Schema.org Article-News
- to mark the author: Author of schema.org
- add the date of publication of the news: schema.org Date-Published
Top 5 Tips for Success in Google News
These are the best tips to optimize your Google News site
- Review the news guidelines and make sure your site is compatible
Read carefully and make sure you are in compliance.
- Create a contact page with actual contact information
For reasons of responsibility, Google News requires you to be the URL of a Contact us page on your site with the names of authors and publishers, a physical address and phone numbers, and / or email addresses. sufficient to replace those requirements.
- Google News Support Sites
The Google News team accesses the Google News publisher support forum or the Google News editors support request web form for unresolved issues. The forum is a public resource, and contributors who are not part of Google can answer your questions. However, the help request web form will generate a response from the Google News team, although this may take a few days or more.
- Be patient
It may take a few weeks for Google News to decide whether You should do all the preparation work before submitting your application. You do not want to be rejected by your site and it is not ready to be evaluated.
Google news providers in this area, possibly with articles similar to your content. Even if you're in, you should always compete with quality. If you do, you'll get additional clicks on Google News quickly. Good luck! To submit and optimize your site for Google News
- Follow the action points in this article and get your unique and authoritative news content rating on Google News.
- Share your success stories with me and give feedback on this article; I like to hear about the actions people take after reading my updates.
Final words on – how to optimize your site for GOOGLE NEWS
Now you learn everything to optimize the site for Google News, now you just rest and start serious work to include your site on Google News and Optimization for Google News. While there are many parallels between Google's best-known research and the niches that represent Google News results, there are also many different differences. Rocking the results in Google News requires exclusive attention to details that are not present in other standard search results.
What are your best ranking tips in Google News? Anything we missed? Comment on your thoughts on @successforblog and we will share the best ideas! Or ask us anything via comment.
Recommended: Top 10 Best CMS Platforms
Originally posted 2018-10-01 12:17:46.